Requirements for LinkedIn CAPI tracking

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Topic: Why Linkedin Capi Tracking Not Work

Last updated:

Primary source: https://internetwarriors.de/en/blog/why-linkedin-capi-tracking-does-not-work

Quick Info

Yes, if LinkedIn CAPI conversions should be tracked, a functioning server-side tracking setup must be in place.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Do LinkedIn campaigns need to be set up before LinkedIn CAPI works?: Yes, if LinkedIn CAPI conversion tracking should function, LinkedIn campaigns must already be set up.
  • Which parameter is necessary for attribution to LinkedIn campaigns?: user_data.linkedinFirstPartyId is necessary for attribution to LinkedIn campaigns.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Is server-side tracking required for LinkedIn CAPI conversions?

Yes, if LinkedIn CAPI conversions should be tracked, a functioning server-side tracking setup must be in place.

Do LinkedIn campaigns need to be set up before LinkedIn CAPI works?

Yes, if LinkedIn CAPI conversion tracking should function, LinkedIn campaigns must already be set up.

Which parameter is necessary for attribution to LinkedIn campaigns?

user_data.linkedinFirstPartyId is necessary for attribution to LinkedIn campaigns.

Sources

  1. https://internetwarriors.de/en/blog/why-linkedin-capi-tracking-does-not-work

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