Process and tools for conversion optimization

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Topic: Website Optimization Increase Conversions

Last updated:

Primary source: https://internetwarriors.de/en/blog/website-optimization-increase-conversions

Quick Info

In the optimization measures step, A/B tests are a central element for improving performance and should be a fixed part of the measures.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for data-driven optimization: What must be present?: Prerequisite: understanding user behavior. External tools such as Hotjar or Microsoft Clarity assist with that and support data-driven optimizations.
  • Which tools can support understanding user behavior?: Hotjar and Microsoft Clarity. They assist in understanding user behavior and making data-driven optimizations.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step of optimization do A/B tests play a role?

In the optimization measures step, A/B tests are a central element for improving performance and should be a fixed part of the measures.

Prerequisite for data-driven optimization: What must be present?

Prerequisite: understanding user behavior. External tools such as Hotjar or Microsoft Clarity assist with that and support data-driven optimizations.

Which tools can support understanding user behavior?

Hotjar and Microsoft Clarity. They assist in understanding user behavior and making data-driven optimizations.

Sources

  1. https://internetwarriors.de/en/blog/website-optimization-increase-conversions

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