Verticalization

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Definition

What is it: Verticalization describes the integration of upstream and downstream stages of the value chain. It involves the blurring of previously clearly separated roles and responsibilities between manufacturers and retailers.

What is it used for: It is used to strengthen customer loyalty, increase Customer Life Value, and respond directly to customer needs. It allows manufacturers to personally know their customers and improve product development.

Coverage

  • Attributes: 7
  • Synonyms: 1
  • Related entities: 0
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/verticalization-online-marketing/facts/#entity
Entity type
DefinedTerm
Canonical name
Verticalization
Language
en
Topic
Verticalization Online Marketing

Attributes

Key Facts
Verticalization describes the integration of upstream and downstream stages of the value chain. [1]
Key Facts
Online trade grows at a rate of approximately 10% per year. [1]
Key Facts
Internetwarriors GmbH specializes in individual customer solutions for online trading and digital business models. [1]
Key Facts
Verticalizing manufacturers are responsible for sparking potential customer interest and building bonds in addition to production. [1]
Key Facts
The process of verticalization can run from the manufacturer toward distribution or from retailers toward manufacturing. [1]
Capability
Manufacturers can respond directly to customer wishes and create personalized products through close customer contact. [1]
Metric
The integration of value chain processes increases the probability of repeat purchases and the Customer Life Value. [1]

Synonyms & Alternate Names

  • Vertical marketing

Related Entities

Provenance

Sources

  1. https://internetwarriors.de/en/blog/the-principle-of-verticalization-in-online-marketing (Verticalization)

Machine metadata