Requirements and user identification

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: User Session Hit Google Analytics

Last updated:

Primary source: https://internetwarriors.de/en/blog/user-session-hits-draw-the-right-conclusions-with-google-analytics

Quick Info

Prerequisite: a JavaScript code must be embedded in the website source code.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • How does Google Analytics identify users?: Google Analytics identifies users using a first-party cookie.
  • How long does the Google Analytics first-party cookie remain active?: The first-party cookie remains active for 2 years after the last visit.
  • When is the Google Analytics user cookie still active?: It remains active for 2 years after the last visit.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Prerequisite for using Google Analytics on a website: What must be present?

Prerequisite: a JavaScript code must be embedded in the website source code.

How does Google Analytics identify users?

Google Analytics identifies users using a first-party cookie.

How long does the Google Analytics first-party cookie remain active?

The first-party cookie remains active for 2 years after the last visit.

When is the Google Analytics user cookie still active?

It remains active for 2 years after the last visit.

Sources

  1. https://internetwarriors.de/en/blog/user-session-hits-draw-the-right-conclusions-with-google-analytics

Machine metadata