Affiliate Tracking

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Definition

What is it: Affiliate tracking is a mechanism used to make online marketing performance measurable. It is triggered when a customer clicks on an affiliate advertisement and is directed to a shop operator's website, allowing the interaction to be recorded in an affiliate network.

What is it used for: It is used to maintain an overview of Return on Ad Spend (ROAS) and identify which platforms generate conversions. This tracking enables advertisers to pay publishers appropriate commissions for acquiring leads or sales.

Coverage

  • Attributes: 7
  • Synonyms: 2
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/tracking-methods-affiliate-marketing/facts/#entity
Entity type
DefinedTerm
Canonical name
Affiliate Tracking
Language
en
Topic
Tracking Methods Affiliate Marketing

Attributes

Key Facts
Affiliate tracking is triggered when an end customer clicks on an affiliate advertisement and is directed to the shop operator's website. [1]
Key Facts
Standard Cookie Tracking sets a cookie in the customer's browser that remains valid for a period defined by the advertiser, such as 30 days. [1]
Key Facts
Post View Tracking allows publishers to be rewarded for displaying an advertisement even if no direct click occurs. [1]
Key Facts
Multi-device tracking enables affiliate networks to track user IDs across different devices, such as desktop and mobile. [1]
Key Facts
Fingerprint tracking generates a user profile from technical information like computer configuration, IP address, and browser settings without using cookies. [1]
Process
Pixel tracking utilizes a pixel incorporated into the target page's source code to retrieve data and mark the customer when a purchase is completed. [1]
Fact
The integration of appropriate tracking methods with accurate attribution models is essential for managing affiliate marketing media budgets. [1]

Synonyms & Alternate Names

  • Affiliate tracking methods
  • Tracking in affiliate marketing

Related Entities

  • Related Network:
  • Uses:
  • Related Strategy:

Provenance

Sources

  1. https://internetwarriors.de/en/blog/tracking-methods-in-affiliate-marketing (Affiliate Tracking)

Machine metadata