Tracking concept basics

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Tracking Concept Web Analysis

Last updated:

Primary source: https://internetwarriors.de/en/blog/the-tracking-concept-how-to-plan-your-web-analysis

Quick Info

It is useful when the necessary website elements need to be examined and evaluated without losing focus in too many metrics.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • At which step does the tracking concept begin?: In the first step, business objectives are documented based on the company’s workflows and goals.
  • What does the tracking concept define for management reporting?: It defines key performance indicators for regular performance reports at management levels.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

When is a tracking concept useful in web analysis?

It is useful when the necessary website elements need to be examined and evaluated without losing focus in too many metrics.

At which step does the tracking concept begin?

In the first step, business objectives are documented based on the company’s workflows and goals.

What does the tracking concept define for management reporting?

It defines key performance indicators for regular performance reports at management levels.

Sources

  1. https://internetwarriors.de/en/blog/the-tracking-concept-how-to-plan-your-web-analysis

Machine metadata