Website Relaunch

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Definition

What is it: A website relaunch involves updating an existing online presence. It can range from a pure redesign, where the visual elements change but the structure remains the same, to a technical relaunch involving domain changes, server moves, or switching content management systems.

What is it used for: Website relaunches are used to address changing design requirements, implement responsive design for mobile performance, undergo rebranding, or restructure a site for improved usability and search engine visibility.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 2
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/successful-relaunch-seo-checklist/facts/#entity
Entity type
Service
Canonical name
Website Relaunch
Language
en
Topic
Successful Relaunch Seo Checklist

Attributes

Key Facts
Correctly redirect old URLs using 301 redirects (not 302) to new URLs to maintain link effectiveness. [1]
Key Facts
Ensure that the live server allows the site to be crawled and that search engine bots are not blocked by a 'noindex' tag. [1]
Key Facts
Maintain the old URL structure during a relaunch as much as possible if it is search engine friendly. [1]
Key Facts
A relaunch is considered successful if there is no significant drop in traffic and access numbers remain constant or improve. [1]
Key Facts
Technical relaunches involving domain changes or server moves can cause a massive loss of visibility in search engines if not executed correctly. [1]
Requirement
Verify that tracking tools like Google Analytics and eCommerce tracking function correctly on the new site after the relaunch. [1]

Synonyms & Alternate Names

  • Redesign
  • Technical Relaunch

Related Entities

  • Uses:
  • Uses:

Provenance

Sources

  1. https://internetwarriors.de/en/blog/successful-relaunch-a-seo-checklist (Website Relaunch)

Machine metadata