Google Analytics Filters

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Definition

What is it: Google Analytics filters act as a sieve for raw website data. They allow website operators to channel data before it reaches reports, ensuring that only the values required for a specific analysis are displayed.

What is it used for: These filters are primarily used to exclude internal traffic from corporate networks, remove bot and spam referral traffic, and normalize data through actions like converting designations to lowercase.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 2
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/set-filter-google-analytics/facts/#entity
Entity type
DefinedTerm
Canonical name
Google Analytics Filters
Language
en
Topic
Set Filter Google Analytics

Attributes

Key Facts
Google Analytics filters channel data through a sieve so that data views only show the values required for analysis. [1]
Key Facts
Google Analytics filters are categorized into inclusive filters, exclusion filters, search and replace, and lowercase conversion. [1]
Key Facts
Filters allow the exclusion of data from company or agency networks that use a static IP address to prevent internal hits from skewing analysis. [1]
Key Facts
Filter patterns in Google Analytics are limited to a maximum of 255 characters, which may require the setup of multiple filters for extensive referral exclusions. [1]
Key Facts
IP address exclusion filters should use the 'begins with' command rather than 'equals' because the last three digits of the IP address are truncated for data protection compliance. [1]
Process
Testing filters in a dedicated test view is recommended before application because filtered data cannot be recovered or reversed. [1]

Synonyms & Alternate Names

  • GA Filters
  • Analytics Filters

Related Entities

  • Software Component:
  • Filtered Data Point:

Provenance

Sources

  1. https://internetwarriors.de/en/blog/set-filter-in-google-analytics (Google Analytics Filters)

Machine metadata