Server-Side Tracking

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Definition

What is it: Server-Side Tracking (SST) is a data collection method where tracking data is initially sent to a dedicated, secure server endpoint under the user's control. Unlike traditional client-side tracking, it processes and forwards data anonymously to analytics platforms using 1st-party cookies.

What is it used for: It is used to improve data accuracy by bypassing browser limitations, ad blockers, and cookie restrictions. SST also strengthens user privacy by preventing direct connections between the user's browser and third-party servers.

Coverage

  • Attributes: 5
  • Synonyms: 2
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/server-side-tracking/facts/#entity
Entity type
Service
Canonical name
Server-Side Tracking
Language
en
Topic
Server Side Tracking

Attributes

Key Facts
Server-side tracking allows for accurate data collection that is independent of browser limitations. [1]
Key Facts
Traditional client-side tracking can lose up to 60 percent of data due to ad blockers and browser cookie restrictions. [1]
Key Facts
The implementation cost for setting up Server-Side Tracking starts at 300 Euro plus VAT. [1]
Key Facts
Tracking is performed in compliance with the EU Data Protection Regulation. [1]
Key Facts
Server-side tracking utilizes 1st-party cookies as the new standard for data collection. [1]

Synonyms & Alternate Names

  • SST
  • 1st-party tracking

Disambiguation

  • Not to be confused with traditional 3rd-party client-side tracking.

Related Entities

  • Integrated with:
  • Migrated to:
  • Reporting Tool:

Provenance

Sources

  1. https://internetwarriors.de/en/webanalyse/server-side-tracking (Server-Side Tracking)

Machine metadata