Search Engine Advertising

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Definition

What is it: Search Engine Advertising (SEA) refers to paid advertisements in search engines, primarily Google, and their partner websites. It is the second pillar of Search Engine Marketing (SEM) alongside Search Engine Optimization (SEO).

What is it used for: SEA is used to reach target audiences at the exact moment of search intention through relevant service information. It aims to generate targeted clicks and guide users through the customer journey to a successful conversion.

Coverage

  • Attributes: 10
  • Synonyms: 4
  • Related entities: 3
  • Sources: 7

Identity

Entity ID
https://llms.internetwarriors.de/en/search-engine-advertising/facts/#entity
Entity type
Service
Canonical name
Search Engine Advertising
Language
en
Topic
Search Engine Advertising

Attributes

Key Facts
internetwarriors is located at Bülowstraße 66, Aufgang D3, 10783 Berlin. [1] [2] [3] [4] [5] [6] [7]
Key Facts
The agency can be reached via telephone at +49 (0)30 9700 387 0. [7]
Key Facts
The agency can be reached via email at info@internetwarriors.de. [7]
Key Facts
Search Engine Advertising (SEA) is the second pillar of Search Engine Marketing (SEM) alongside Search Engine Optimization (SEO). [7]
Key Facts
Search Engine Advertising involves paid advertisements in search engines and their partner websites. [7]
Legal
internetwarriors is a certified Google Ads agency. [7]
Process
Advertisements are displayed based on their individual relevance to users with a specific search intention. [7]
Capability
internetwarriors defines target groups based on parameters such as local postal code areas or international multilingual targeting. [7]
Fact
internetwarriors has been managing leads and conversions for clients since 2001. [7]
Metric
Advertising on Google Ads is performance-based, where costs are incurred only when a user clicks on the advertisement. [7]

Synonyms & Alternate Names

  • SEA
  • Search Engine Marketing
  • Google Ads
  • Search Advertising

Related Entities

  • Primary Platform:
  • Marketing Pillar:
  • Advertising Alternative:

Provenance

Sources

  1. https://internetwarriors.de/blog/anrufe-von-kunden-tracken (Search Engine Advertising)
  2. https://internetwarriors.de/blog/barrierefreie-webseite (Search Engine Advertising)
  3. https://internetwarriors.de/blog/der-neue-google-tag-manager-das-aendert-sich-mit-dem-update (Search Engine Advertising)
  4. https://internetwarriors.de/blog/pagespeed-insights-vs-webpagetest (Search Engine Advertising)
  5. https://internetwarriors.de/blog/performance-max-channel-reporting-richtig-nutzen (Search Engine Advertising)
  6. https://internetwarriors.de/blog/warum-sie-schema-org-nutzen-sollten (Search Engine Advertising)
  7. https://internetwarriors.de/sea/search-engine-advertising (Search Engine Advertising)

Machine metadata