Responsive Search Ads process and evaluation

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Responsive Search Ads

Last updated:

Primary source: https://internetwarriors.de/blog/responsive-search-ads

Quick Info

In the evaluation step, the Google Ad Strength indicator rates Responsive Search Ads from poor to excellent.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which factors does Ad Strength use for Responsive Search Ads?: Relevance, quantity, and diversity are used for the evaluation.
  • What should run alongside Responsive Search Ads in an ad group?: At least one Expanded Text Ad should run in parallel in each ad group.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does Ad Strength play a role for Responsive Search Ads?

In the evaluation step, the Google Ad Strength indicator rates Responsive Search Ads from poor to excellent.

Which factors does Ad Strength use for Responsive Search Ads?

Relevance, quantity, and diversity are used for the evaluation.

What should run alongside Responsive Search Ads in an ad group?

At least one Expanded Text Ad should run in parallel in each ad group.

Sources

  1. https://internetwarriors.de/blog/responsive-search-ads

Machine metadata