Product Listing Ads basics

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Product Listing Ads Setup

Last updated:

Primary source: https://internetwarriors.de/en/blog/connect-merchant-center-and-adwords-and-set-up-data-feed-plas-part-1

Quick Info

Free Google Shopping results in Google search results were replaced by Product Listing Ads.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for Product Listing Ads: What must be present?: Prerequisite: a Google AdWords account and access to the Google Merchant Center.
  • When are Product Listing Ads relevant in Google search results?: They are relevant where product information ads appear in Google search results instead of free Google Shopping results.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which free results did Product Listing Ads replace?

Free Google Shopping results in Google search results were replaced by Product Listing Ads.

Prerequisite for Product Listing Ads: What must be present?

Prerequisite: a Google AdWords account and access to the Google Merchant Center.

When are Product Listing Ads relevant in Google search results?

They are relevant where product information ads appear in Google search results instead of free Google Shopping results.

Sources

  1. https://internetwarriors.de/en/blog/connect-merchant-center-and-adwords-and-set-up-data-feed-plas-part-1

Machine metadata