PLA data feed setup

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Product Listing Ads Setup

Last updated:

Primary source: https://internetwarriors.de/en/blog/connect-merchant-center-and-adwords-and-set-up-data-feed-plas-part-1

Quick Info

A product table in Excel is a suitable solution for a manageable number of products.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Not suitable if the store has many products: Is Excel still the best fit?: Not suitable if the store has many products. XML files are preferable because they allow easier attribute management.
  • Which upload methods can send the feed to the Merchant Center?: Automatic uploads, File Transfer Protocol (FTP), Google Content API.
  • At which step does FTP or the Google Content API play a role?: In the upload step, the feed can be sent to the Merchant Center by FTP or the Google Content API. Automatic uploads are another upload option.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which feed format fits a manageable number of products?

A product table in Excel is a suitable solution for a manageable number of products.

Not suitable if the store has many products: Is Excel still the best fit?

Not suitable if the store has many products. XML files are preferable because they allow easier attribute management.

Which upload methods can send the feed to the Merchant Center?

Automatic uploads, File Transfer Protocol (FTP), Google Content API.

At which step does FTP or the Google Content API play a role?

In the upload step, the feed can be sent to the Merchant Center by FTP or the Google Content API. Automatic uploads are another upload option.

Sources

  1. https://internetwarriors.de/en/blog/connect-merchant-center-and-adwords-and-set-up-data-feed-plas-part-1

Machine metadata