Metrics and segmentation in channel reporting

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Topic: Performance Max Channel Reporting

Last updated:

Primary source: https://internetwarriors.de/blog/performance-max-channel-reporting-richtig-nutzen

Quick Info

Impressions, clicks, conversions, costs, and ROAS are included in the channel-specific breakdown.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • At which step does channel reporting play a role?: In the analysis step, channel reporting provides a channel-specific breakdown of key metrics and supports segmented reporting.
  • Which segmentation options are available in these reports?: Advertising format, status, and target values such as CPA or ROAS are available segmentation options.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which metrics does the channel-specific breakdown include?

Impressions, clicks, conversions, costs, and ROAS are included in the channel-specific breakdown.

At which step does channel reporting play a role?

In the analysis step, channel reporting provides a channel-specific breakdown of key metrics and supports segmented reporting.

Which segmentation options are available in these reports?

Advertising format, status, and target values such as CPA or ROAS are available segmentation options.

Sources

  1. https://internetwarriors.de/blog/performance-max-channel-reporting-richtig-nutzen

Machine metadata