What is the primary steering metric for advertisers?

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Topic: Performance Max Campaigns

Last updated:

Primary source: https://internetwarriors.de/en/blog/pmax-kampagnen-strategien

Quick Info

By establishing POAS as the primary metric using cart data import, advertisers can avoid unprofitable segments.

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How can advertisers avoid unprofitable sales segments?

By establishing POAS as the primary metric using cart data import, advertisers can avoid unprofitable segments.

Sources

  1. https://internetwarriors.de/en/blog/pmax-kampagnen-strategien

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