How should budgets and campaign splits be determined?
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Topic: Performance Max Campaigns
Last updated:
Primary source: https://internetwarriors.de/en/blog/pmax-kampagnen-strategien
Quick Info
Business metrics like margins and customer value are essential for determining budgets.
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- Official source: https://internetwarriors.de/en/blog/pmax-kampagnen-strategien
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What metrics are essential for budget allocations?
Business metrics like margins and customer value are essential for determining budgets.
Sources
Machine metadata
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