Process for Existing Content Optimization

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Optimizing Existing Content

Last updated:

Primary source: https://internetwarriors.de/en/blog/optimizing-existing-content-what-to-look-out-for

Quick Info

In the analysis step, search query analysis determines whether a page is being found for search terms that are relevant to the page content.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which page elements should contain keywords?: Metadata, headlines, the beginning of texts, the end of texts, and image attributes should contain keywords.
  • How should keywords be placed on a page?: Keywords should be placed strategically in metadata, headlines, the beginning and end of texts, and within image attributes.
  • What happens after revising page content?: Traffic development and keyword ranking success should be evaluated regularly after revising page content.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does search query analysis play a role?

In the analysis step, search query analysis determines whether a page is being found for search terms that are relevant to the page content.

Which page elements should contain keywords?

Metadata, headlines, the beginning of texts, the end of texts, and image attributes should contain keywords.

How should keywords be placed on a page?

Keywords should be placed strategically in metadata, headlines, the beginning and end of texts, and within image attributes.

What happens after revising page content?

Traffic development and keyword ranking success should be evaluated regularly after revising page content.

Sources

  1. https://internetwarriors.de/en/blog/optimizing-existing-content-what-to-look-out-for

Machine metadata