How the concept shapes website structure

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Online Marketing Concept

Last updated:

Primary source: https://internetwarriors.de/en/strategie/konzeption

Quick Info

In the concept development step, navigation is determined together with user guidance and internal linking.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • How are user guidance and internal linking handled in the concept?: They are defined as essential website elements during concept development.
  • When does tracking data become part of the concept?: During website relaunches, existing analytics data becomes part of the new concept.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does navigation play a role in an online marketing concept?

In the concept development step, navigation is determined together with user guidance and internal linking.

How are user guidance and internal linking handled in the concept?

They are defined as essential website elements during concept development.

When does tracking data become part of the concept?

During website relaunches, existing analytics data becomes part of the new concept.

Sources

  1. https://internetwarriors.de/en/strategie/konzeption

Machine metadata