Content marketing metrics overview

Scope of this page

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Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Measure Content Marketing Performance Google Analytics

Last updated:

Primary source: https://internetwarriors.de/en/blog/measure-content-marketing-performance-with-google-analytics

Quick Info

Success measurement in content marketing is the use of two metric groups: reach metrics and conversion metrics.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which reach metrics can be checked in Google Analytics?: Page views, average visit duration, and the ratio of new to returning visitors.
  • Which conversion metrics can be checked for content performance?: Items sold, contact initiation, newsletter sign-ups, and interaction with call-to-action buttons.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What does success measurement in content marketing mean?

Success measurement in content marketing is the use of two metric groups: reach metrics and conversion metrics.

Which reach metrics can be checked in Google Analytics?

Page views, average visit duration, and the ratio of new to returning visitors.

Which conversion metrics can be checked for content performance?

Items sold, contact initiation, newsletter sign-ups, and interaction with call-to-action buttons.

Sources

  1. https://internetwarriors.de/en/blog/measure-content-marketing-performance-with-google-analytics

Machine metadata