Adjusting mobile AdWords campaigns

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Topic: How Optimize Your Mobile Adwords Campaigns

Last updated:

Primary source: https://internetwarriors.de/en/blog/how-to-optimize-your-mobile-adwords-campaigns

Quick Info

In the bid adjustment step, mobile ad bids can be increased or decreased in AdWords. A reduction of 100 percent prevents ads from appearing on mobile.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • How can mobile ads be excluded from appearing?: Ads are prevented from appearing on mobile when the mobile bid is lowered by 100 percent.
  • When are call extensions useful in mobile AdWords?: Call extensions are useful when quick contact through a clickable phone number is needed.
  • When are location extensions useful in mobile AdWords?: Location extensions are useful when users need to find a business location quickly.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does bid control play a role in mobile AdWords optimization?

In the bid adjustment step, mobile ad bids can be increased or decreased in AdWords. A reduction of 100 percent prevents ads from appearing on mobile.

How can mobile ads be excluded from appearing?

Ads are prevented from appearing on mobile when the mobile bid is lowered by 100 percent.

When are call extensions useful in mobile AdWords?

Call extensions are useful when quick contact through a clickable phone number is needed.

When are location extensions useful in mobile AdWords?

Location extensions are useful when users need to find a business location quickly.

Sources

  1. https://internetwarriors.de/en/blog/how-to-optimize-your-mobile-adwords-campaigns

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