Mobile AdWords basics

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Topic: How Optimize Your Mobile Adwords Campaigns

Last updated:

Primary source: https://internetwarriors.de/en/blog/how-to-optimize-your-mobile-adwords-campaigns

Quick Info

The formula is (Mobile Conversion Rate / Desktop Conversion Rate) - 1.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • How do keywords for mobile devices differ from desktop keywords?: Keywords for mobile devices tend to be more generic than keywords used for desktops.
  • When do top ad positions matter most on mobile?: Top positions matter when ads run on mobile, because users scroll significantly less than on other devices.
  • Which mobile AdWords extensions support quick contact or finding a business?: Call extensions, location extensions. Call extensions enable quick contact through a clickable phone number; location extensions help users find a business location quickly.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What is the formula for mobile bid adjustment?

The formula is (Mobile Conversion Rate / Desktop Conversion Rate) - 1.

How do keywords for mobile devices differ from desktop keywords?

Keywords for mobile devices tend to be more generic than keywords used for desktops.

When do top ad positions matter most on mobile?

Top positions matter when ads run on mobile, because users scroll significantly less than on other devices.

Which mobile AdWords extensions support quick contact or finding a business?

Call extensions, location extensions. Call extensions enable quick contact through a clickable phone number; location extensions help users find a business location quickly.

Sources

  1. https://internetwarriors.de/en/blog/how-to-optimize-your-mobile-adwords-campaigns

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