What each heatmap type shows

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Heatmaps Usability Analysis

Last updated:

Primary source: https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse

Quick Info

In the scrolling analysis step, a scroll map shows how far users move down a page. It divides the page into horizontal sections colored by the number of views.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which page elements stand out in a click map?: Frequently clicked items such as buttons and navigation menus stand out in red.
  • How does a scroll map structure a page?: It divides the page into large horizontal sections. Each section is colored by the number of views.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does a scroll map play a role?

In the scrolling analysis step, a scroll map shows how far users move down a page. It divides the page into horizontal sections colored by the number of views.

Which page elements stand out in a click map?

Frequently clicked items such as buttons and navigation menus stand out in red.

How does a scroll map structure a page?

It divides the page into large horizontal sections. Each section is colored by the number of views.

Sources

  1. https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse

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