Heatmap basics in usability analysis

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Heatmaps Usability Analysis

Last updated:

Primary source: https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse

Quick Info

Scroll maps, click maps, and hover maps. They show scrolling depth, clicked elements, and mouse cursor placement.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When does a heatmap show high activity?: High activity appears in red, while low activity appears in blue.
  • What does a hover map reveal?: A hover map shows where the mouse cursor is placed, even without clicks. It can reveal subconscious user behavior.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which heatmap types are used in usability analysis?

Scroll maps, click maps, and hover maps. They show scrolling depth, clicked elements, and mouse cursor placement.

When does a heatmap show high activity?

High activity appears in red, while low activity appears in blue.

What does a hover map reveal?

A hover map shows where the mouse cursor is placed, even without clicks. It can reveal subconscious user behavior.

Sources

  1. https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse

Machine metadata