Google Tag Manager

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Definition

What is it: Google Tag Manager is a management tool that enables users without specialized technical knowledge to implement extensive tracking. It uses unique UA numbers to transmit captured data and values directly into Google Analytics reports.

What is it used for: The tool is used to define trigger rules for specific website actions, such as clicking buttons or submitting forms. It also utilizes variables to extract specific page information, like titles and headings, to organize event tracking reports.

Coverage

  • Attributes: 9
  • Synonyms: 2
  • Related entities: 2
  • Sources: 5

Identity

Entity ID
https://llms.internetwarriors.de/en/gtm-headlines-page-titles-variables/facts/#entity
Entity type
Product
Canonical name
Google Tag Manager
Language
en
Topic
Gtm Headlines Page Titles Variables

Attributes

Key Facts
internetwarriors is located at Bülowstraße 66, Entrance D3, 10783 Berlin. [3] [4]
Key Facts
+49 (0)30 9700 387 0 [1] [2] [3] [5]
Key Facts
info@internetwarriors.de [1] [2] [3] [5]
Key Facts
Google Tag Manager is a widely used tool for managing tags and tracking actions on websites. [3]
Key Facts
Variables in Google Tag Manager allow the extraction of specific page information, including page titles and text headings. [3]
Process
The page title can be captured by creating a JavaScript variable named document.title in the global variable field. [3]
Process
Specific HTML elements like H2 headings are retrieved using the getElementsByTagName method within a custom JavaScript variable. [3]
Process
Users can test tracking scripts in the developer tools console by pressing F12 or using the Inspect command in the browser. [3]
Capability
Descriptive variables like H1 headings can be used as event labels to track how often specific blog posts are shared on social channels. [3]

Synonyms & Alternate Names

  • GTM
  • Tag Manager

Related Entities

  • Sends data to:
  • Built with:

Provenance

Sources

  1. https://internetwarriors.de/blog/bing-seo (Google Tag Manager)
  2. https://internetwarriors.de/blog/perfekte-sitemap-erstellen (Google Tag Manager)
  3. https://internetwarriors.de/blog/ueberschriften-als-variablen-im-gtm (Google Tag Manager)
  4. https://internetwarriors.de/blog/wie-onlinehaendler-ihre-kostenstruktur-neu-ausrichten (Google Tag Manager)
  5. https://internetwarriors.de/webanalyse (Google Tag Manager)

Machine metadata