Google Tag Manager

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Definition

What is it: Google Tag Manager is a platform where various tracking measures are centrally controlled. It acts as an extension of Google Analytics Universal and outsources the control of all tracking activity on a website.

What is it used for: It is used by marketing managers and web analysts to manage online marketing measures, remarketing offerings, and JavaScript tracking tags without requiring constant IT department support.

Coverage

  • Attributes: 21
  • Synonyms: 2
  • Related entities: 3
  • Sources: 515

Identity

Entity ID
https://llms.internetwarriors.de/en/google-tag-manager/facts/#entity
Entity type
Product
Canonical name
Google Tag Manager
Language
en
Topic
Google Tag Manager

Attributes

Key Facts
+49 (0)30 9700 387 0 [1] [2] [4] [5] [6] [7] [8] [9] [10] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [24] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [59] [60] [61] [62] [63] [64] [65] [66] [67] [68] [69] [70] [71] [72] [73] [74] [75] [76] [77] [78] [79] [80] [81] [82] [83] [84] [85] [86] [87] [88] [90] [91] [92] [93] [94] [95] [96] [97] [98] [99] [100] [102] [103] [104] [105] [106] [107] [108] [109] [110] [111] [112] [113] [115] [117] [118] [119] [120] [121] [122] [123] [124] [125] [126] [127] [128] [129] [130] [131] [132] [133] [134] [136] [137] [138] [139] [140] [141] [142] [144] [145] [146] [148] [149] [150] [151] [152] [154] [155] [157] [159] [160] [162] [164] [165] [166] [167] [169] [170] [171] [172] [173] [174] [175] [176] [177] [180] [181] [182] [183] [185] [186] [187] [189] [191] [192] [193] [195] [196] [198] [199] [202] [206] [207] [209] [210] [212] [213] [214] [215] [216] [221] [222] [224] [225] [228] [229] [230] [231] [232] [234] [236] [238] [239] [240] [241] [242] [243] [246] [247] [248] [249] [250] [252] [253] [254] [257] [258] [261] [263] [264] [265] [266] [270] [274] [275] [276] [278] [279] [282] [283] [284] [288] [291] [292] [293] [294] [295] [296] [298] [300] [302] [305] [307] [308] [309] [310] [312] [315] [317] [318] [321] [322] [323] [324] [325] [326] [328] [330] [331] [332] [333] [334] [335] [336] [337] [338] [341] [342] [343] [345] [348] [349] [350] [351] [352] [353] [354] [355] [357] [358] [359] [361] [362] [363] [364] [365] [367] [370] [371] [372] [373] [374] [375] [376] [377] [378] [380] [381] [382] [384] [385] [386] [387] [388] [390] [391] [392] [394] [395] [396] [397] [399] [400] [401] [402] [403] [404] [405] [406] [407] [408] [409] [410] [411] [412] [413] [414] [415] [416] [417] [418] [419] [420] [421] [422] [423] [424] [425] [426] [427] [428] [429] [430] [431] [432] [433] [434] [435] [436] [437] [438] [439] [440] [441] [442] [443] [444] [445] [446] [447] [448] [449] [450] [451] [452] [453] [454] [455] [456] [457] [458] [459] [460] [461] [462] [463] [464] [465] [466] [467] [468] [469] [470] [471] [472] [474] [475] [476] [477] [478] [479] [480] [481] [482] [483] [484] [485] [486] [487] [488] [489] [490] [491] [492] [493] [494] [495] [496] [497] [498] [499] [500] [501] [502] [504] [505] [506] [507] [508] [509] [510] [511] [512] [513] [514] [515]
Key Facts
info@internetwarriors.de [1] [2] [4] [5] [6] [7] [8] [9] [10] [12] [13] [15] [16] [17] [18] [19] [20] [21] [22] [24] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [59] [60] [61] [62] [63] [64] [65] [66] [67] [68] [69] [70] [71] [72] [73] [74] [75] [76] [77] [78] [79] [80] [81] [82] [83] [84] [85] [86] [87] [88] [90] [91] [92] [93] [94] [96] [97] [99] [100] [102] [103] [104] [105] [106] [107] [108] [110] [112] [113] [115] [117] [118] [119] [120] [121] [122] [123] [124] [125] [126] [127] [128] [129] [130] [131] [132] [133] [134] [136] [137] [138] [139] [140] [141] [142] [144] [145] [146] [148] [149] [150] [151] [152] [154] [155] [157] [158] [159] [160] [161] [162] [164] [165] [166] [167] [168] [169] [170] [171] [172] [173] [174] [175] [176] [177] [180] [181] [182] [183] [185] [186] [187] [189] [191] [192] [193] [196] [198] [199] [200] [202] [206] [207] [210] [212] [213] [214] [215] [216] [217] [221] [222] [223] [224] [225] [228] [229] [230] [231] [232] [234] [235] [236] [237] [238] [239] [240] [241] [242] [243] [246] [247] [248] [249] [250] [252] [254] [256] [257] [258] [261] [262] [263] [264] [265] [266] [267] [270] [273] [274] [275] [276] [278] [279] [282] [283] [284] [285] [288] [289] [290] [291] [292] [293] [294] [295] [296] [298] [299] [300] [302] [303] [304] [305] [307] [308] [309] [310] [312] [314] [315] [317] [318] [320] [321] [322] [323] [325] [326] [327] [330] [331] [332] [333] [334] [335] [336] [337] [338] [341] [342] [345] [347] [348] [349] [350] [351] [352] [353] [354] [355] [356] [357] [358] [359] [361] [362] [363] [365] [367] [369] [370] [371] [372] [373] [374] [375] [376] [377] [378] [380] [381] [382] [384] [385] [386] [387] [388] [390] [391] [392] [396] [397] [398] [399] [400] [401] [402] [403] [404] [405] [406] [407] [408] [409] [410] [411] [412] [413] [414] [415] [416] [417] [418] [419] [420] [421] [422] [424] [425] [426] [427] [428] [429] [430] [431] [432] [433] [434] [435] [436] [437] [438] [439] [440] [441] [442] [443] [444] [445] [446] [447] [448] [449] [450] [451] [452] [453] [454] [455] [456] [457] [458] [459] [460] [461] [462] [463] [464] [465] [466] [467] [468] [469] [471] [474] [475] [476] [477] [478] [479] [480] [481] [482] [483] [484] [485] [486] [487] [488] [489] [490] [491] [492] [493] [494] [495] [496] [497] [498] [499] [500] [501] [502] [504] [505] [506] [507] [508] [509] [510] [511] [512] [513] [514] [515]
Key Facts
Bülowstraße 66, Aufgang D3, 10783 Berlin [21] [23] [57] [65] [75] [91] [98] [112] [128] [131] [136] [149] [157] [167] [193] [198] [200] [227] [255] [263] [311] [315] [327] [366] [388] [399] [428] [433] [440] [462] [474] [489] [505] [514]
Key Facts
internetwarriors [8] [12] [15] [25] [29] [34] [35] [36] [37] [41] [46] [54] [60] [68] [100] [106] [109] [121] [144] [147] [148] [152] [155] [156] [158] [161] [167] [168] [169] [170] [175] [176] [181] [184] [185] [186] [187] [188] [189] [191] [192] [196] [197] [198] [204] [206] [207] [212] [213] [217] [221] [222] [223] [224] [225] [227] [235] [239] [240] [241] [246] [249] [250] [251] [254] [255] [260] [264] [270] [273] [275] [276] [281] [283] [288] [291] [292] [297] [298] [301] [305] [306] [307] [308] [313] [314] [315] [318] [321] [326] [327] [332] [333] [334] [348] [350] [351] [353] [358] [360] [366] [373] [385] [388] [389] [390] [391] [412] [415] [416] [418] [424] [463] [468] [474] [475] [477] [510] [513]
Key Facts
Bülowstraße 66, Aufgang D3, 10783 Berlin [2] [7] [8] [9] [11] [12] [14] [15] [16] [25] [29] [31] [32] [34] [35] [36] [41] [42] [44] [46] [48] [49] [55] [56] [60] [63] [66] [67] [68] [69] [70] [71] [73] [76] [78] [79] [80] [82] [84] [85] [87] [88] [89] [93] [94] [96] [103] [104] [105] [106] [117] [120] [124] [125] [126] [129] [132] [144] [148] [150] [151] [152] [153] [155] [158] [161] [163] [168] [173] [175] [178] [179] [180] [181] [183] [185] [187] [188] [189] [190] [191] [194] [196] [199] [203] [204] [205] [206] [207] [209] [211] [212] [213] [216] [220] [222] [223] [224] [225] [228] [229] [232] [233] [235] [236] [237] [238] [241] [242] [245] [246] [247] [248] [250] [251] [254] [257] [259] [261] [264] [270] [271] [272] [273] [276] [277] [278] [279] [283] [284] [287] [289] [290] [291] [292] [294] [296] [298] [299] [300] [301] [302] [306] [308] [309] [312] [313] [314] [316] [318] [320] [321] [333] [337] [338] [340] [341] [342] [344] [345] [346] [347] [348] [351] [352] [354] [355] [356] [360] [361] [364] [367] [368] [369] [370] [373] [377] [379] [382] [383] [384] [385] [386] [387] [389] [390] [391] [393] [403] [406] [407] [412] [414] [424] [426] [429] [432] [435] [437] [439] [443] [444] [449] [451] [455] [458] [460] [461] [463] [473] [475] [479] [482] [490] [494] [495] [496] [510] [512] [513]
Contact
internetwarriors GmbH [1] [2] [3] [7] [9] [11] [13] [14] [21] [23] [27] [31] [40] [44] [45] [48] [49] [55] [57] [62] [64] [66] [71] [73] [74] [76] [77] [78] [80] [81] [82] [87] [89] [90] [93] [94] [97] [99] [105] [114] [116] [124] [126] [131] [146] [153] [157] [163] [165] [178] [183] [193] [205] [214] [220] [229] [233] [245] [248] [252] [257] [259] [265] [269] [271] [278] [280] [286] [290] [296] [300] [302] [304] [309] [317] [330] [356] [368] [374] [377] [378] [420] [428] [434] [443] [444] [476] [479] [492] [498] [514]
Contact
+49 (0)30 9700 387 0 [11] [23] [25] [101] [135] [143] [156] [188] [201] [203] [205] [208] [219] [226] [259] [281] [286] [297] [301] [319] [366] [473] [503]
Contact
info@internetwarriors.de [11] [23] [25] [58] [101] [135] [143] [156] [163] [178] [188] [197] [201] [203] [204] [205] [208] [219] [226] [244] [245] [259] [268] [281] [286] [297] [301] [319] [329] [339] [366] [473] [503]
Process
To use Google Tag Manager, a JavaScript snippet must be inserted into the HTML code of the website only once. [388]
Process
To use Google Tag Manager, the specific code must first be embedded on the website. [218]
Process
Rules in the Tag Manager determine when specific tags are triggered based on criteria like page URLs or events. [218]
Process
Google Tag Manager code works asynchronously and can load alongside normal code without reducing site loading time. [218]
Capability
The functionality of the Tag Manager is based on the elements Tags, Rules, and Macros. [388]
Capability
Google Tag Manager acts as an extension of Google Analytics Universal and outsources tracking control. [218]
Capability
Google Tag Manager can manage additional online marketing measures like Google AdWords, DoubleClick, or third-party activities. [218]
Definition
The Google Tag Manager acts as a container system and allows you to manage any number of tags within a container. [388]
Definition
Google Tag Manager is a central control platform for various tracking measures. [218]
Definition
A tag is a specific piece of JavaScript code used to collect and forward information to third parties. [218]
Definition
The Data Layer serves as an interface between the website and the Tag Manager to handle communication. [218]
Definition
Macros receive data from the Data Layer and store it for further processing in the Tag Manager. [218]
Requirement
The employment of the Data Layer is necessary in addition to using the Google Tag Manager. [388]

Synonyms & Alternate Names

  • Tag Manager
  • GTM

Related Entities

  • Extension of:
  • Communicates via:
  • Manages:

Provenance

Sources

  1. https://internetwarriors.de/blog/95-5-regel-im-b2b-marketing (Google Tag Manager)
  2. https://internetwarriors.de/blog/ab-testing-mit-google-optimize (Google Tag Manager)
  3. https://internetwarriors.de/blog/advertiser-und-publisher-eine-liebesgeschichte-im-affiliate-marketing (Google Tag Manager)
  4. https://internetwarriors.de/blog/adwords-gebotsanpassungen (Google Tag Manager)
  5. https://internetwarriors.de/blog/adwords-screening-checkliste (Google Tag Manager)
  6. https://internetwarriors.de/blog/adwords-und-bing-ads-im-jahr-2016 (Google Tag Manager)
  7. https://internetwarriors.de/blog/alte-urls-identifizieren-nach-einem-website-umzug (Google Tag Manager)
  8. https://internetwarriors.de/blog/amazon-optimierung-unsere-6-onpage-tipps-fur-mehr-sichtbarkeit (Google Tag Manager)
  9. https://internetwarriors.de/blog/andere-laender-andere-sitten-google-herrscht-nicht-ueberall (Google Tag Manager)
  10. https://internetwarriors.de/blog/anrufe-von-kunden-tracken (Google Tag Manager)
  11. https://internetwarriors.de/blog/anzeigenerweiterungen-in-google-adwords-so-optimieren-sie-ihre-anzeigen-am-effektivsten (Google Tag Manager)
  12. https://internetwarriors.de/blog/app-store-optimization (Google Tag Manager)
  13. https://internetwarriors.de/blog/auf-der-suche-nach-dem-besten-tool-fuer-die-backlinkanalyse-teil-1-backlink-tools-im-ueberblick (Google Tag Manager)
  14. https://internetwarriors.de/blog/automatisierte-adwords-anzeigen-erstellen (Google Tag Manager)
  15. https://internetwarriors.de/blog/b2b-content-marketing (Google Tag Manager)
  16. https://internetwarriors.de/blog/backlinkaufbau-der-zukunft (Google Tag Manager)
  17. https://internetwarriors.de/blog/barrierefreie-webseite (Google Tag Manager)
  18. https://internetwarriors.de/blog/benutzerdefinierte-spalten-in-google-ads (Google Tag Manager)
  19. https://internetwarriors.de/blog/bessere-ausrichtung-durch-display-select-keywords-dsk (Google Tag Manager)
  20. https://internetwarriors.de/blog/bessere-kundenansprache-mit-der-perfekten-zielgruppenanalyse-die-richtigen-inhalte-erstellen (Google Tag Manager)
  21. https://internetwarriors.de/blog/besseres-content-marketing-so-erstellen-sie-einen-guten-redaktionsplans (Google Tag Manager)
  22. https://internetwarriors.de/blog/best-practice-facebook-werbung (Google Tag Manager)
  23. https://internetwarriors.de/blog/beste-deutsche-agentur-google-premier-partner-awards-2018 (Google Tag Manager)
  24. https://internetwarriors.de/blog/big-data-small-data-oder-smart-data-welche-daten-sollten-sie-erheben-und-auswerten (Google Tag Manager)
  25. https://internetwarriors.de/blog/bing-seo (Google Tag Manager)
  26. https://internetwarriors.de/blog/bing-seo-suchmaschinenoptimierung (Google Tag Manager)
  27. https://internetwarriors.de/blog/budget-killer-im-account (Google Tag Manager)
  28. https://internetwarriors.de/blog/chatgpt-adcopy-hochkonvertierende-anzeigen (Google Tag Manager)
  29. https://internetwarriors.de/blog/contao-drupal-joomla-und-fokus-cms-die-angreifer (Google Tag Manager)
  30. https://internetwarriors.de/blog/content-marketing-kuenstliche-intelligenz (Google Tag Manager)
  31. https://internetwarriors.de/blog/content-marketing-strategien-zur-leadgenerierung (Google Tag Manager)
  32. https://internetwarriors.de/blog/conversion-optimierung-die-interne-suchfunktion (Google Tag Manager)
  33. https://internetwarriors.de/blog/conversion-optimierung-durch-empathie-storytelling-im-content-marketing (Google Tag Manager)
  34. https://internetwarriors.de/blog/conversion-optimierung-in-google-shopping-mittels-bidding-und-auszuschliesenden-keywords (Google Tag Manager)
  35. https://internetwarriors.de/blog/conversion-optimierung-mit-dem-call-action-button (Google Tag Manager)
  36. https://internetwarriors.de/blog/conversion-optimierung-so-schliessen-sie-paypal-co-in-google-analytics-aus (Google Tag Manager)
  37. https://internetwarriors.de/blog/crawling-die-spinne-unterwegs-auf-ihrer-webseite (Google Tag Manager)
  38. https://internetwarriors.de/blog/creative-ads-fuer-mehr-conversions (Google Tag Manager)
  39. https://internetwarriors.de/blog/crm-beratung-teamleader-partner (Google Tag Manager)
  40. https://internetwarriors.de/blog/das-google-hummingbird-update-der-endgueltige-tod-der-keywords (Google Tag Manager)
  41. https://internetwarriors.de/blog/das-tracking-konzept-so-planen-sie-ihre-webanalyse (Google Tag Manager)
  42. https://internetwarriors.de/blog/dashboards-und-berechnete-messwerte-in-google-analytics (Google Tag Manager)
  43. https://internetwarriors.de/blog/der-aio-geo-plattformen-report-2025 (Google Tag Manager)
  44. https://internetwarriors.de/blog/der-keyword-planer-so-finden-sie-die-besten-keywords-fur-ihre-kampagnen (Google Tag Manager)
  45. https://internetwarriors.de/blog/die-aktuellen-moeglichkeiten-im-remarketing (Google Tag Manager)
  46. https://internetwarriors.de/blog/die-alternativen-zu-flash-und-java (Google Tag Manager)
  47. https://internetwarriors.de/blog/die-besten-tool-fuer-den-erfolgreichen-einstieg-in-die-webanalyse (Google Tag Manager)
  48. https://internetwarriors.de/blog/die-neue-web-app-property-in-google-analytics (Google Tag Manager)
  49. https://internetwarriors.de/blog/die-wichtigsten-online-marketing-trends-2022 (Google Tag Manager)
  50. https://internetwarriors.de/blog/die-zukunft-der-marketing-cookies (Google Tag Manager)
  51. https://internetwarriors.de/blog/eeat-in-der-suche (Google Tag Manager)
  52. https://internetwarriors.de/blog/erfolgreiches-e-mail-marketing-vermeiden-sie-newsletter-abmeldungen (Google Tag Manager)
  53. https://internetwarriors.de/blog/erwartungen-an-webanalyse-betreuung (Google Tag Manager)
  54. https://internetwarriors.de/blog/facebook-marketing-ein-leitfaden (Google Tag Manager)
  55. https://internetwarriors.de/blog/fachkonferenz-online-marketing-ecommerce (Google Tag Manager)
  56. https://internetwarriors.de/blog/filter-bei-google-analytics-setzen (Google Tag Manager)
  57. https://internetwarriors.de/blog/google-360-suite-die-neue-enterprise-losung-im-bereich-analytics (Google Tag Manager)
  58. https://internetwarriors.de/blog/google-ad-grants (Google Tag Manager)
  59. https://internetwarriors.de/blog/google-ad-grants-pro-bono-projekt-stiftung-house-of-one (Google Tag Manager)
  60. https://internetwarriors.de/blog/google-ads-video-kampagnen (Google Tag Manager)
  61. https://internetwarriors.de/blog/google-ai-mode-neue-regeln-fuer-sichtbarkeit (Google Tag Manager)
  62. https://internetwarriors.de/blog/google-analytics-4 (Google Tag Manager)
  63. https://internetwarriors.de/blog/google-analytics-implementierung-screaming-frog (Google Tag Manager)
  64. https://internetwarriors.de/blog/google-keyword-planer-eine-rundum-anleitung-fuer-ihr-perfektes-keywordset (Google Tag Manager)
  65. https://internetwarriors.de/blog/google-my-business-gmb-was-sie-jetzt-tun-muessen (Google Tag Manager)
  66. https://internetwarriors.de/blog/google-places-wird-zu-google-plus-local-local-seo-teil-5 (Google Tag Manager)
  67. https://internetwarriors.de/blog/google-search-console-die-neuen-funktionen (Google Tag Manager)
  68. https://internetwarriors.de/blog/google-tag-manager (Google Tag Manager)
  69. https://internetwarriors.de/blog/google-webmastertools-url-parameter-ausschliesen (Google Tag Manager)
  70. https://internetwarriors.de/blog/grundlagen-und-bausteine-einer-professionellen-seo-onpage-analyse (Google Tag Manager)
  71. https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse (Google Tag Manager)
  72. https://internetwarriors.de/blog/how-to-google-analytics-der-weg-zum-webanalyst-online-marketing-manager (Google Tag Manager)
  73. https://internetwarriors.de/blog/hybrider-vertrieb-und-online-leadgenerierung (Google Tag Manager)
  74. https://internetwarriors.de/blog/influencer-marketing-im-affiliate-marketing (Google Tag Manager)
  75. https://internetwarriors.de/blog/instagram-ads-individuelle-kampagnen-fuer-jeden-anspruch (Google Tag Manager)
  76. https://internetwarriors.de/blog/kanal-diversifizierung-im-online-marketing (Google Tag Manager)
  77. https://internetwarriors.de/blog/kategorie/growth-marketing (Google Tag Manager)
  78. https://internetwarriors.de/blog/kein-google-analytics-ohne-opt-out-cookie (Google Tag Manager)
  79. https://internetwarriors.de/blog/keyword-recherche-fuer-lokale-suchbegriffe-local-seo-teil-4 (Google Tag Manager)
  80. https://internetwarriors.de/blog/ki-einkaufsagenten-geo-ecommercey (Google Tag Manager)
  81. https://internetwarriors.de/blog/konfiguration-tag-manager-injector (Google Tag Manager)
  82. https://internetwarriors.de/blog/kuenstliche-intelligenz-strategie-zukunft (Google Tag Manager)
  83. https://internetwarriors.de/blog/leadgenerierung-case-study-heydata (Google Tag Manager)
  84. https://internetwarriors.de/blog/linkbuilding (Google Tag Manager)
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