Performance effects of Google Shopping remarketing lists

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This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Shopping Remarketing Lists

Last updated:

Primary source: https://internetwarriors.de/en/blog/how-to-use-en-successfully

Quick Info

Conversion rates and click-through rates are higher for users from remarketing lists than for new users.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Why can remarketing list users perform differently from new users?: They already interacted with the products before. These users generate higher conversion rates and better click-through rates than new users.
  • Not suitable if the goal is only new users: Is this true?: Not suitable if the goal is only new users, because remarketing lists target previous website visitors.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which metrics are higher for remarketing list users?

Conversion rates and click-through rates are higher for users from remarketing lists than for new users.

Why can remarketing list users perform differently from new users?

They already interacted with the products before. These users generate higher conversion rates and better click-through rates than new users.

Not suitable if the goal is only new users: Is this true?

Not suitable if the goal is only new users, because remarketing lists target previous website visitors.

Sources

  1. https://internetwarriors.de/en/blog/how-to-use-en-successfully

Machine metadata