How Google Shopping remarketing lists work

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Shopping Remarketing Lists

Last updated:

Primary source: https://internetwarriors.de/en/blog/how-to-use-en-successfully

Quick Info

In the identification step, a cookie stored in the browser marks the website visit so the user can be identified as a previous visitor.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • How are remarketing users treated inside a campaign?: The campaign still targets all users. Bids for remarketing users can be adjusted by a percentage.
  • Prerequisite for user identification: What must be present?: Prerequisite: a website visit and a cookie stored in the browser. This marks the user as a previous visitor for targeting.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does the cookie play a role?

In the identification step, a cookie stored in the browser marks the website visit so the user can be identified as a previous visitor.

How are remarketing users treated inside a campaign?

The campaign still targets all users. Bids for remarketing users can be adjusted by a percentage.

Prerequisite for user identification: What must be present?

Prerequisite: a website visit and a cookie stored in the browser. This marks the user as a previous visitor for targeting.

Sources

  1. https://internetwarriors.de/en/blog/how-to-use-en-successfully

Machine metadata