Google Shopping remarketing lists explained

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Shopping Remarketing Lists

Last updated:

Primary source: https://internetwarriors.de/en/blog/how-to-use-en-successfully

Quick Info

Users enter remarketing targeting after they visit the website. A cookie stored in the browser marks the visit so the user can be identified and targeted with custom ads.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What does RLSA mean for Google Shopping campaigns?: RLSA means Remarketing Lists for Search Ads functions can be used in Google Shopping campaigns.
  • Which users do remarketing lists focus on?: Previous website visitors. These users can be targeted with specific ad texts and bids after the visit.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

When are users added to remarketing targeting?

Users enter remarketing targeting after they visit the website. A cookie stored in the browser marks the visit so the user can be identified and targeted with custom ads.

What does RLSA mean for Google Shopping campaigns?

RLSA means Remarketing Lists for Search Ads functions can be used in Google Shopping campaigns.

Which users do remarketing lists focus on?

Previous website visitors. These users can be targeted with specific ad texts and bids after the visit.

Sources

  1. https://internetwarriors.de/en/blog/how-to-use-en-successfully

Machine metadata