Google Marketing Live 2023

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Definition

What is it: Google Marketing Live 2023 refers to the 2023 edition of Google's annual event for advertisers. The event serves as a platform to announce future features for Google Ads and related marketing technologies.

What is it used for: It is used to inform marketing professionals about the latest advancements in AI-driven advertising, Search Generative Experience integrations, and data analysis tools like Google Analytics 4.

Coverage

  • Attributes: 9
  • Synonyms: 2
  • Related entities: 4
  • Sources: 2

Identity

Entity ID
https://llms.internetwarriors.de/en/google-marketing-live-2023/facts/#entity
Entity type
Thing
Canonical name
Google Marketing Live 2023
Language
en
Topic
Google Marketing Live 2023

Attributes

Key Facts
+49 (0)30 9700 387 0 [1] [2]
Key Facts
info@internetwarriors.de [1] [2]
Key Facts
Google will replace the Merchant Center with Google Merchant Center Next starting in 2024. [1]
Key Facts
Bülowstraße 66, Aufgang D3, 10783 Berlin [1]
Key Facts
Google Ads integrates Conversational AI into campaign creation to generate assets while maintaining user control. [1]
Capability
Google Product Studio enables merchants to edit and improve product photos using AI-based image processing. [1]
Capability
Google PMax utilizes generative AI to create text and image assets for visual and video campaigns. [1]
Product or service
Search Generative Experience (SGE) utilizes generative AI to process search queries and will include integrated ads. [1]
Product or service
Demand Gen campaigns run across platforms such as YouTube Shorts, Discover, and Gmail to drive conversions. [1]

Synonyms & Alternate Names

  • GML 2023
  • Google Marketing Live

Related Entities

  • Integrated Technology:
  • New Tool:
  • Enhanced Integration:
  • Successor Platform:

Provenance

Sources

  1. https://internetwarriors.de/blog/google-marketing-live-2023 (Google Marketing Live 2023)
  2. https://internetwarriors.de/blog/local-seo-so-wirst-du-lokal-besser-gefunden (Google Marketing Live 2023)

Machine metadata