Google Display Planner

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Definition

What is it: Google Display Planner is a tool designed to help advertisers find targeting methods and obtain performance forecasts for display campaigns. It serves as the display-specific counterpart to the Keyword Planner.

What is it used for: It is used to research suitable keywords and placements, identify demographic data such as age and gender, and estimate the expected number of impressions, clicks, and cookies for a planned campaign.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/google-display-planner/facts/#entity
Entity type
Product
Canonical name
Google Display Planner
Language
en
Topic
Google Display Planner

Attributes

Key Facts
Google Display Planner allows users to research ideas, keywords, placements, and other targeting methods for campaigns free of charge. [1]
Key Facts
Using the Google Display Planner requires a Google account and an AdWords account. [1]
Key Facts
The tool provides performance forecasts for display campaigns on a weekly or monthly basis. [1]
Key Facts
Targeting options in the planner can be sorted by impressions per week, cookies per week, historical CPC, and relevance. [1]
Key Facts
Forecasts and statistics in Google Display Planner are based on the available network inventory of the Google Display Network. [1]
Capability
internetwarriors GmbH provides support for AdWords campaigns through certified specialists. [1]

Synonyms & Alternate Names

  • Planer für Displaykampagnen
  • Display Planner

Related Entities

  • Similar Tool:
  • Platform:
  • Service Provider:

Provenance

Sources

  1. https://internetwarriors.de/blog/der-planer-fur-google-displaykampagnen (Google Display Planner)

Machine metadata