Google Analytics 4 transition and limits

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Topic: Google Analytics

Last updated:

Primary source: https://internetwarriors.de/blog/google-analytics-4

Quick Info

Universal Analytics stopped processing standard property data on July 1, 2023.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for continued standard property processing: What must be present?: Prerequisite: Google Analytics 4 must be used for standard property processing, because Universal Analytics stopped processing that data.
  • What list of key differences appears between Universal Analytics and Google Analytics 4?: Engagement, default IP anonymization, and data-driven attribution as the default model are key Google Analytics 4 differences named here.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

When did Universal Analytics stop processing standard property data?

Universal Analytics stopped processing standard property data on July 1, 2023.

Prerequisite for continued standard property processing: What must be present?

Prerequisite: Google Analytics 4 must be used for standard property processing, because Universal Analytics stopped processing that data.

What list of key differences appears between Universal Analytics and Google Analytics 4?

Engagement, default IP anonymization, and data-driven attribution as the default model are key Google Analytics 4 differences named here.

Sources

  1. https://internetwarriors.de/blog/google-analytics-4

Machine metadata