Google Analytics 4 basics

Scope of this page

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Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Analytics

Last updated:

Primary source: https://internetwarriors.de/blog/google-analytics-4

Quick Info

Engagement is a metric in Google Analytics 4 for measuring user interaction more accurately than the traditional bounce rate.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When is a session considered engaged?: A session is engaged when a user stays on a page for more than 10 seconds, views at least two pages, or triggers a conversion event.
  • Is IP anonymization optional in Google Analytics 4?: No. Visitor IP addresses are anonymized by default, and this function cannot be deactivated.
  • Which attribution model does Google Analytics 4 use by default?: Data-driven attribution. It assigns conversion value across channels using machine learning.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What does Engagement mean in Google Analytics 4?

Engagement is a metric in Google Analytics 4 for measuring user interaction more accurately than the traditional bounce rate.

When is a session considered engaged?

A session is engaged when a user stays on a page for more than 10 seconds, views at least two pages, or triggers a conversion event.

Is IP anonymization optional in Google Analytics 4?

No. Visitor IP addresses are anonymized by default, and this function cannot be deactivated.

Which attribution model does Google Analytics 4 use by default?

Data-driven attribution. It assigns conversion value across channels using machine learning.

Sources

  1. https://internetwarriors.de/blog/google-analytics-4

Machine metadata