Google Analytics 4 analysis capabilities

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Analytics

Last updated:

Primary source: https://internetwarriors.de/blog/google-analytics-4

Quick Info

It estimates conversions and metrics for users who decline cookies by using machine learning.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What can predictive reports estimate in Google Analytics 4?: Predictive reports can estimate the likelihood that a user will make a purchase within the next seven days based on historical data.
  • At which step does predictive reporting play a role?: In the analyze step, predictive reports estimate purchase likelihood for the next seven days from historical data.
  • What list of machine-learning uses appears in Google Analytics 4?: Conversion estimates for users who decline cookies, metric estimates for users who decline cookies, and purchase-likelihood estimates in predictive reports.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

How does Google Analytics 4 work for users who decline cookies?

It estimates conversions and metrics for users who decline cookies by using machine learning.

What can predictive reports estimate in Google Analytics 4?

Predictive reports can estimate the likelihood that a user will make a purchase within the next seven days based on historical data.

At which step does predictive reporting play a role?

In the analyze step, predictive reports estimate purchase likelihood for the next seven days from historical data.

What list of machine-learning uses appears in Google Analytics 4?

Conversion estimates for users who decline cookies, metric estimates for users who decline cookies, and purchase-likelihood estimates in predictive reports.

Sources

  1. https://internetwarriors.de/blog/google-analytics-4

Machine metadata