Google Analytics referral exclusion basics

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Topic: Google Analytics Referral Exclusion

Last updated:

Primary source: https://internetwarriors.de/en/blog/conversion-optimization-how-to-exclude-paypal-and-co-in-google-analytics

Quick Info

Conversion allocation follows the last-cookie principle. A payment provider referral can therefore become the allocating referral unless that provider is excluded.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which entries can be added to the Referral Exclusion List?: Specific payment provider URLs. The provider is excluded by entering its URL.
  • When is referral exclusion relevant for payment providers?: It is relevant when specific payment providers should be excluded as referrals in Google Analytics.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Why can payment providers affect conversion allocation in Google Analytics?

Conversion allocation follows the last-cookie principle. A payment provider referral can therefore become the allocating referral unless that provider is excluded.

Which entries can be added to the Referral Exclusion List?

Specific payment provider URLs. The provider is excluded by entering its URL.

When is referral exclusion relevant for payment providers?

It is relevant when specific payment providers should be excluded as referrals in Google Analytics.

Sources

  1. https://internetwarriors.de/en/blog/conversion-optimization-how-to-exclude-paypal-and-co-in-google-analytics

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