Referral Exclusion List

What this page covers

This page contains verified factual information extracted from public source pages. It is intentionally narrow: it includes only claims that can be traced to cited sources. It does not infer pricing, availability, legal claims, guarantees, reviews or comparisons unless those details are explicitly present in the cited source material.

How to evaluate this page

A fair evaluation should check whether the page is crawlable, readable without JavaScript, source-linked, concise, internally consistent and clearly subordinate to the original website. The goal is not to create a second conversion page. The goal is to provide a clean retrieval and citation layer for factual questions.

Definition

What is it: The Referral Exclusion List is a setting within Google Analytics that prevents specified domains from triggering a new session as a referral. This is essential for preventing payment gateways from overriding the original marketing channel in conversion attribution reports.

What is it used for: It is used to ensure accurate conversion attribution by excluding external payment providers like PayPal or Paymill. This ensures that the original source (e.g., Google Ads or Organic Search) receives credit for the transaction instead of the payment intermediary.

Coverage

  • Attributes: 9
  • Synonyms: 0
  • Related entities: 0
  • Sources: 252

Identity

Entity ID
https://llms.internetwarriors.de/en/google-analytics-referral-exclusion/facts/#entity
Entity type
DefinedTerm
Canonical name
Referral Exclusion List
Language
en
Topic
Google Analytics Referral Exclusion

Attributes

Key Facts
Bülowstraße 66, Aufgang D3, 10783 Berlin [1] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [62] [63] [64] [65] [66] [67] [68] [69] [70] [71] [72] [73] [74] [75] [76] [77] [78] [80] [81] [83] [84] [85] [86] [87] [88] [90] [92] [93] [94] [95] [97] [98] [99] [101] [102] [103] [106] [108] [109] [110] [111] [113] [114] [115] [116] [117] [119] [120] [121] [123] [124] [125] [126] [127] [128] [129] [130] [131] [134] [135] [137] [138] [140] [141] [142] [143] [144] [145] [146] [147] [149] [150] [152] [153] [155] [156] [157] [158] [159] [160] [161] [162] [163] [164] [167] [168] [169] [171] [172] [173] [174] [175] [176] [177] [180] [181] [182] [183] [184] [185] [186] [187] [188] [189] [190] [192] [193] [194] [195] [196] [197] [198] [199] [200] [201] [202] [203] [204] [205] [206] [207] [208] [209] [210] [211] [212] [213] [214] [215] [216] [217] [218] [220] [221] [223] [224] [225] [226] [227] [228] [229] [230] [231] [232] [233] [235] [236] [238] [242] [243] [245] [246] [248] [249] [250] [251] [252]
Key Facts
info@internetwarriors.de [2] [28] [45] [61] [85] [100] [122] [151] [213]
Key Facts
The company can be reached by phone at +49 (0)30 9700 387 0. [68] [69] [71] [75] [79] [82] [85] [87] [89] [91] [96] [100] [104] [105] [106] [107] [109] [112] [116] [118] [120] [122] [130] [132] [133] [136] [139] [141] [142] [143] [145] [148] [151] [152] [153] [154] [155] [161] [165] [166] [167] [170] [173] [174] [176] [178] [179] [183] [186] [188] [189] [191] [196] [197] [201] [206] [208] [213] [216] [240]
Key Facts
The allocation of conversions in Google Analytics is based on the last-cookie principle. [85]
Key Facts
Admin rights for the relevant account are required to manage referral exclusions. [85]
Process
The Referral Exclusion List is located under the Tracking Info sub-item within the Admin menu. [85]
Process
Users can exclude specific payment providers by clicking + Add Referral Exclusion and entering the provider's URL. [85]
Limitation
Google Analytics does not allow retroactive data exclusion; settings only apply to data collected after their creation. [85]
Limitation
Payment providers may still appear in reports after exclusion because existing cookie durations can range from hours to several months. [85]

Synonyms & Alternate Names

Related Entities

Provenance

Sources

  1. https://internetwarriors.de/blog/ab-testing-mit-google-optimize (Referral Exclusion List)
  2. https://internetwarriors.de/blog/advertiser-und-publisher-eine-liebesgeschichte-im-affiliate-marketing (Referral Exclusion List)
  3. https://internetwarriors.de/blog/alte-urls-identifizieren-nach-einem-website-umzug (Referral Exclusion List)
  4. https://internetwarriors.de/blog/amazon-optimierung-unsere-6-onpage-tipps-fur-mehr-sichtbarkeit (Referral Exclusion List)
  5. https://internetwarriors.de/blog/andere-laender-andere-sitten-google-herrscht-nicht-ueberall (Referral Exclusion List)
  6. https://internetwarriors.de/blog/anzeigenerweiterungen-in-google-adwords-so-optimieren-sie-ihre-anzeigen-am-effektivsten (Referral Exclusion List)
  7. https://internetwarriors.de/blog/app-store-optimization (Referral Exclusion List)
  8. https://internetwarriors.de/blog/automatisierte-adwords-anzeigen-erstellen (Referral Exclusion List)
  9. https://internetwarriors.de/blog/b2b-content-marketing (Referral Exclusion List)
  10. https://internetwarriors.de/blog/backlinkaufbau-der-zukunft (Referral Exclusion List)
  11. https://internetwarriors.de/blog/bing-seo (Referral Exclusion List)
  12. https://internetwarriors.de/blog/contao-drupal-joomla-und-fokus-cms-die-angreifer (Referral Exclusion List)
  13. https://internetwarriors.de/blog/content-marketing-strategien-zur-leadgenerierung (Referral Exclusion List)
  14. https://internetwarriors.de/blog/conversion-optimierung-die-interne-suchfunktion (Referral Exclusion List)
  15. https://internetwarriors.de/blog/conversion-optimierung-in-google-shopping-mittels-bidding-und-auszuschliesenden-keywords (Referral Exclusion List)
  16. https://internetwarriors.de/blog/conversion-optimierung-mit-dem-call-action-button (Referral Exclusion List)
  17. https://internetwarriors.de/blog/conversion-optimierung-so-schliessen-sie-paypal-co-in-google-analytics-aus (Referral Exclusion List)
  18. https://internetwarriors.de/blog/das-tracking-konzept-so-planen-sie-ihre-webanalyse (Referral Exclusion List)
  19. https://internetwarriors.de/blog/dashboards-und-berechnete-messwerte-in-google-analytics (Referral Exclusion List)
  20. https://internetwarriors.de/blog/der-keyword-planer-so-finden-sie-die-besten-keywords-fur-ihre-kampagnen (Referral Exclusion List)
  21. https://internetwarriors.de/blog/die-alternativen-zu-flash-und-java (Referral Exclusion List)
  22. https://internetwarriors.de/blog/die-neue-web-app-property-in-google-analytics (Referral Exclusion List)
  23. https://internetwarriors.de/blog/die-wichtigsten-online-marketing-trends-2022 (Referral Exclusion List)
  24. https://internetwarriors.de/blog/fachkonferenz-online-marketing-ecommerce (Referral Exclusion List)
  25. https://internetwarriors.de/blog/filter-bei-google-analytics-setzen (Referral Exclusion List)
  26. https://internetwarriors.de/blog/google-ads-video-kampagnen (Referral Exclusion List)
  27. https://internetwarriors.de/blog/google-analytics-implementierung-screaming-frog (Referral Exclusion List)
  28. https://internetwarriors.de/blog/google-marketing-live-2023 (Referral Exclusion List)
  29. https://internetwarriors.de/blog/google-places-wird-zu-google-plus-local-local-seo-teil-5 (Referral Exclusion List)
  30. https://internetwarriors.de/blog/google-search-console-die-neuen-funktionen (Referral Exclusion List)
  31. https://internetwarriors.de/blog/google-tag-manager (Referral Exclusion List)
  32. https://internetwarriors.de/blog/google-webmastertools-url-parameter-ausschliesen (Referral Exclusion List)
  33. https://internetwarriors.de/blog/grundlagen-und-bausteine-einer-professionellen-seo-onpage-analyse (Referral Exclusion List)
  34. https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse (Referral Exclusion List)
  35. https://internetwarriors.de/blog/hybrider-vertrieb-und-online-leadgenerierung (Referral Exclusion List)
  36. https://internetwarriors.de/blog/kanal-diversifizierung-im-online-marketing (Referral Exclusion List)
  37. https://internetwarriors.de/blog/kein-google-analytics-ohne-opt-out-cookie (Referral Exclusion List)
  38. https://internetwarriors.de/blog/keyword-recherche-fuer-lokale-suchbegriffe-local-seo-teil-4 (Referral Exclusion List)
  39. https://internetwarriors.de/blog/ki-einkaufsagenten-geo-ecommercey (Referral Exclusion List)
  40. https://internetwarriors.de/blog/kuenstliche-intelligenz-strategie-zukunft (Referral Exclusion List)
  41. https://internetwarriors.de/blog/linkbuilding (Referral Exclusion List)
  42. https://internetwarriors.de/blog/linkedin-leitfaden-tipps-und-tricks-fuer-das-ultimative-linkedin-profil (Referral Exclusion List)
  43. https://internetwarriors.de/blog/llms-erste-sekunden-customer-journey (Referral Exclusion List)
  44. https://internetwarriors.de/blog/local-seo-geo-ki-sichtbarkeit (Referral Exclusion List)
  45. https://internetwarriors.de/blog/local-seo-so-wirst-du-lokal-besser-gefunden (Referral Exclusion List)
  46. https://internetwarriors.de/blog/mit-diesen-tipps-gehts-mit-ihrem-shop-den-e-commerce-olymp (Referral Exclusion List)
  47. https://internetwarriors.de/blog/mobile-vs-responsive-was-ist-besser-fur-meine-webseite (Referral Exclusion List)
  48. https://internetwarriors.de/blog/online-marketing-messen-im-herbst-2018 (Referral Exclusion List)
  49. https://internetwarriors.de/blog/personalisierung-im-e-mail-marketing (Referral Exclusion List)
  50. https://internetwarriors.de/blog/potenziale-von-linkedin-zum-aufbau-organischer-reichweite-nutzen (Referral Exclusion List)
  51. https://internetwarriors.de/blog/predictive-marketing-mit-google-ads (Referral Exclusion List)
  52. https://internetwarriors.de/blog/query-fan-out-content-optimierung (Referral Exclusion List)
  53. https://internetwarriors.de/blog/seo-keywords-finden (Referral Exclusion List)
  54. https://internetwarriors.de/blog/so-nutzen-sie-en-erfolgreich (Referral Exclusion List)
  55. https://internetwarriors.de/blog/strategien-omni-channel-wachstum (Referral Exclusion List)
  56. https://internetwarriors.de/blog/suchintention-ads-automatisierung-die-zukunft-von-google-ads (Referral Exclusion List)
  57. https://internetwarriors.de/blog/suchmaschinenoptimierung-seo-checkliste-fur-den-launch-einer-neuen-website (Referral Exclusion List)
  58. https://internetwarriors.de/blog/tipps-zu-datenanalyse-und-datenauswertung-mit-wenig-daten (Referral Exclusion List)
  59. https://internetwarriors.de/blog/trends-entwicklungen-im-b2b-e-commerce-2023 (Referral Exclusion List)
  60. https://internetwarriors.de/blog/wdfidf-alter-wein-in-neuen-schlaeuchen (Referral Exclusion List)
  61. https://internetwarriors.de/blog/webseiten-relaunch-diese-10-punkte-sollten-sie-unbedingt-beachten (Referral Exclusion List)
  62. https://internetwarriors.de/blog/website-auf-barrierefreiheit-pruefen (Referral Exclusion List)
  63. https://internetwarriors.de/blog/wer-hat-es-erfunden-die-entwicklung-des-affiliate-marketings (Referral Exclusion List)
  64. https://internetwarriors.de/blog/werbung-schalten-mit-spotify-ads (Referral Exclusion List)
  65. https://internetwarriors.de/blog/wettbewerbsanalyse-konkurrenz-verstehen (Referral Exclusion List)
  66. https://internetwarriors.de/blog/wie-lange-sind-user-auf-meiner-seite (Referral Exclusion List)
  67. https://internetwarriors.de/blog/zielloses-content-marketing-teil-4-kundenbindung-durch-content-marketing (Referral Exclusion List)
  68. https://internetwarriors.de/en/blog/ab-testing-with-google-optimize (Referral Exclusion List)
  69. https://internetwarriors.de/en/blog/adwords-and-bing-ads-in-2016 (Referral Exclusion List)
  70. https://internetwarriors.de/en/blog/adwords-bid-adjustments (Referral Exclusion List)
  71. https://internetwarriors.de/en/blog/ai-max-for-search-campaigns (Referral Exclusion List)
  72. https://internetwarriors.de/en/blog/b2b-content-marketing (Referral Exclusion List)
  73. https://internetwarriors.de/en/blog/best-practice-facebook-advertising (Referral Exclusion List)
  74. https://internetwarriors.de/en/blog/better-content-marketing-how-to-create-a-good-editorial-plan (Referral Exclusion List)
  75. https://internetwarriors.de/en/blog/better-customer-approach-with-perfect-target-audience-analysis-create-the-right-content (Referral Exclusion List)
  76. https://internetwarriors.de/en/blog/big-data-small-data-or-smart-data-which-data-should-you-collect-and-analyze (Referral Exclusion List)
  77. https://internetwarriors.de/en/blog/bing-seo-search-engine-optimization (Referral Exclusion List)
  78. https://internetwarriors.de/en/blog/channel-diversification-in-online-marketing (Referral Exclusion List)
  79. https://internetwarriors.de/en/blog/check-website-for-accessibility (Referral Exclusion List)
  80. https://internetwarriors.de/en/blog/chrome-safari-internet-explorer-or-firefox-the-small-fine-differences (Referral Exclusion List)
  81. https://internetwarriors.de/en/blog/configuration-tag-manager-injector (Referral Exclusion List)
  82. https://internetwarriors.de/en/blog/connect-merchant-center-and-adwords-and-set-up-data-feed-plas-part-1 (Referral Exclusion List)
  83. https://internetwarriors.de/en/blog/content-marketing-artificial-intelligence (Referral Exclusion List)
  84. https://internetwarriors.de/en/blog/content-marketing-strategies-for-lead-generation (Referral Exclusion List)
  85. https://internetwarriors.de/en/blog/conversion-optimization-how-to-exclude-paypal-and-co-in-google-analytics (Referral Exclusion List)
  86. https://internetwarriors.de/en/blog/conversion-optimization-in-google-shopping-through-bidding-and-excluded-keywords (Referral Exclusion List)
  87. https://internetwarriors.de/en/blog/conversion-optimization-with-the-call-to-action-button (Referral Exclusion List)
  88. https://internetwarriors.de/en/blog/conversion-tracking-for-adwords-and-bing-with-google-tag-manager (Referral Exclusion List)
  89. https://internetwarriors.de/en/blog/crawling-the-spider-on-your-website (Referral Exclusion List)
  90. https://internetwarriors.de/en/blog/create-faq-improve-website-seo-rankings (Referral Exclusion List)
  91. https://internetwarriors.de/en/blog/create-perfect-sitemap (Referral Exclusion List)
  92. https://internetwarriors.de/en/blog/current-remarketing-options (Referral Exclusion List)
  93. https://internetwarriors.de/en/blog/display-kampagnen-werden-eingestellt (Referral Exclusion List)
  94. https://internetwarriors.de/en/blog/entity-based-search-the-end-of-keyword-research (Referral Exclusion List)
  95. https://internetwarriors.de/en/blog/error-404-meaning-and-optimization (Referral Exclusion List)
  96. https://internetwarriors.de/en/blog/featured-snippets-tips-and-definition (Referral Exclusion List)
  97. https://internetwarriors.de/en/blog/funnel-fit-with-ga4-your-guide-to-top-conversions (Referral Exclusion List)
  98. https://internetwarriors.de/en/blog/goals-online-marketing-automation (Referral Exclusion List)
  99. https://internetwarriors.de/en/blog/google-ad-grants-pro-bono-project-foundation-house-of-one (Referral Exclusion List)
  100. https://internetwarriors.de/en/blog/google-ads-video-campaigns (Referral Exclusion List)
  101. https://internetwarriors.de/en/blog/google-analytics-4 (Referral Exclusion List)
  102. https://internetwarriors.de/en/blog/google-data-studio (Referral Exclusion List)
  103. https://internetwarriors.de/en/blog/google-premier-partner-2025 (Referral Exclusion List)
  104. https://internetwarriors.de/en/blog/google-search-console-the-new-features (Referral Exclusion List)
  105. https://internetwarriors.de/en/blog/google-webmaster-tools-exclude-url-parameter (Referral Exclusion List)
  106. https://internetwarriors.de/en/blog/headings-as-variables-in-gtm (Referral Exclusion List)
  107. https://internetwarriors.de/en/blog/how-to-google-analytics-the-path-to-web-analyst-online-marketing-manager (Referral Exclusion List)
  108. https://internetwarriors.de/en/blog/how-to-optimize-your-mobile-adwords-campaigns (Referral Exclusion List)
  109. https://internetwarriors.de/en/blog/how-to-optimize-your-website-load-times-seo (Referral Exclusion List)
  110. https://internetwarriors.de/en/blog/how-to-use-en-successfully (Referral Exclusion List)
  111. https://internetwarriors.de/en/blog/how-to-use-microsoft-ads-correctly (Referral Exclusion List)
  112. https://internetwarriors.de/en/blog/hreflang-tag-for-multilingual-websites (Referral Exclusion List)
  113. https://internetwarriors.de/en/blog/hybrid-sales-and-online-lead-generation (Referral Exclusion List)
  114. https://internetwarriors.de/en/blog/identify-old-urls-after-a-website-move (Referral Exclusion List)
  115. https://internetwarriors.de/en/blog/internal-linking-for-seo (Referral Exclusion List)
  116. https://internetwarriors.de/en/blog/internetwarriors-e-commerce-specialist-conference-2-0-a-look-back (Referral Exclusion List)
  117. https://internetwarriors.de/en/blog/key-social-media-marketing (Referral Exclusion List)
  118. https://internetwarriors.de/en/blog/ki-inhalte-kennzeichnen-ai-act-marketing (Referral Exclusion List)
  119. https://internetwarriors.de/en/blog/kuenstliche-intelligenz-strategie-zukunft (Referral Exclusion List)
  120. https://internetwarriors.de/en/blog/lead-generation-case-study-heydata (Referral Exclusion List)
  121. https://internetwarriors.de/en/blog/leads-leads-leads-targeted-b2b-new-customer-acquisition-with-linkedin-ads (Referral Exclusion List)
  122. https://internetwarriors.de/en/blog/llms-erste-sekunden-customer-journey (Referral Exclusion List)
  123. https://internetwarriors.de/en/blog/local-seo-geo-ki-sichtbarkeit (Referral Exclusion List)
  124. https://internetwarriors.de/en/blog/local-seo-improve-your-local-visibility-with-these-steps (Referral Exclusion List)
  125. https://internetwarriors.de/en/blog/measure-website-speed-google-pagespeed-service (Referral Exclusion List)
  126. https://internetwarriors.de/en/blog/mobile-vs-responsive-which-is-better-for-my-website (Referral Exclusion List)
  127. https://internetwarriors.de/en/blog/new-wine-in-old-bottles (Referral Exclusion List)
  128. https://internetwarriors.de/en/blog/omnichannel-marketing (Referral Exclusion List)
  129. https://internetwarriors.de/en/blog/online-marketing-conference-for-smes (Referral Exclusion List)
  130. https://internetwarriors.de/en/blog/online-marketing-contextual-advertising (Referral Exclusion List)
  131. https://internetwarriors.de/en/blog/online-store-seo-tips (Referral Exclusion List)
  132. https://internetwarriors.de/en/blog/onpage-seo-factors (Referral Exclusion List)
  133. https://internetwarriors.de/en/blog/optimize-online-shops-part-7-social-media-marketing-for-online-shops (Referral Exclusion List)
  134. https://internetwarriors.de/en/blog/optimize-page-pagination-seo-vs-usability (Referral Exclusion List)
  135. https://internetwarriors.de/en/blog/page-optimization-how-to-succeed-with-301-redirect (Referral Exclusion List)
  136. https://internetwarriors.de/en/blog/pagespeed-insights-vs-webpagetest (Referral Exclusion List)
  137. https://internetwarriors.de/en/blog/paid-landingpages (Referral Exclusion List)
  138. https://internetwarriors.de/en/blog/pmax-kampagnen-strategien (Referral Exclusion List)
  139. https://internetwarriors.de/en/blog/recruiting-in-the-digital-age-google-for-jobs-in-practice (Referral Exclusion List)
  140. https://internetwarriors.de/en/blog/robots-txt-stop-sign-for-search-engine-bots (Referral Exclusion List)
  141. https://internetwarriors.de/en/blog/run-free-ads-with-google-ad-grants (Referral Exclusion List)
  142. https://internetwarriors.de/en/blog/run-twitch-ads (Referral Exclusion List)
  143. https://internetwarriors.de/en/blog/search-engine-optimization (Referral Exclusion List)
  144. https://internetwarriors.de/en/blog/search-intent-ads-automation-the-future-of-google-ads (Referral Exclusion List)
  145. https://internetwarriors.de/en/blog/seo-agency-internetwarriors-at-blackbox (Referral Exclusion List)
  146. https://internetwarriors.de/en/blog/seo-basics-improve-your-website-load-time-with-these-5-tips (Referral Exclusion List)
  147. https://internetwarriors.de/en/blog/seo-expert-speaker-at-mediaconnect (Referral Exclusion List)
  148. https://internetwarriors.de/en/blog/seo-keywords-finden (Referral Exclusion List)
  149. https://internetwarriors.de/en/blog/seo-the-danger-of-thin-content-pages (Referral Exclusion List)
  150. https://internetwarriors.de/en/blog/seo-vs-sem-why-bid-on-brand-names-and-other-brand-relevant-keywords (Referral Exclusion List)
  151. https://internetwarriors.de/en/blog/smart-bidding-intelligent-attribution-ai-in-sea (Referral Exclusion List)
  152. https://internetwarriors.de/en/blog/social-media-marketing-tips (Referral Exclusion List)
  153. https://internetwarriors.de/en/blog/style-break-cpc-in-affiliate-marketing (Referral Exclusion List)
  154. https://internetwarriors.de/en/blog/successful-email-marketing-avoid-newsletter-unsubscribes (Referral Exclusion List)
  155. https://internetwarriors.de/en/blog/the-aio-geo-platforms-report-2025 (Referral Exclusion List)
  156. https://internetwarriors.de/en/blog/the-best-tools-for-a-successful-start-in-web-analytics (Referral Exclusion List)
  157. https://internetwarriors.de/en/blog/the-future-of-marketing-cookies (Referral Exclusion List)
  158. https://internetwarriors.de/en/blog/the-long-tail-strategy-or-the-sense-and-nonsense-of-short-head-keywords-and-keyword-research (Referral Exclusion List)
  159. https://internetwarriors.de/en/blog/the-most-important-online-marketing-trends-2022 (Referral Exclusion List)
  160. https://internetwarriors.de/en/blog/the-new-google-tag-manager-what-changes-with-the-update (Referral Exclusion List)
  161. https://internetwarriors.de/en/blog/the-new-web-app-property-in-google-analytics (Referral Exclusion List)
  162. https://internetwarriors.de/en/blog/the-planner-for-google-display-campaigns (Referral Exclusion List)
  163. https://internetwarriors.de/en/blog/the-tracking-concept-how-to-plan-your-web-analysis (Referral Exclusion List)
  164. https://internetwarriors.de/en/blog/the-usability-booster-the-add-on-for-adwords-optimizers (Referral Exclusion List)
  165. https://internetwarriors.de/en/blog/thought-leader-ads-on-linkedin-how-you-can-leverage-your-expertise-to-increase-your-leads (Referral Exclusion List)
  166. https://internetwarriors.de/en/blog/tik-tok-ads-how-to-run-ads-on-tik-tok (Referral Exclusion List)
  167. https://internetwarriors.de/en/blog/tips-on-data-analysis-and-evaluation-with-limited-data (Referral Exclusion List)
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