Google Analytics Opt-Out Cookie

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Definition

What is it: A Google Analytics Opt-Out Cookie is a script-based solution that prevents user data from being collected by a specific Google Analytics UA property. It serves as a mandatory compliance tool for websites operating within the European Union under data protection regulations.

What is it used for: It is used to provide users with a way to prevent their data from being collected by tracking tools. This is achieved by installing an add-on or setting a specific cookie via an integrated link on a website's privacy policy page.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/google-analytics-opt-out-cookie/facts/#entity
Entity type
Product
Canonical name
Google Analytics Opt-Out Cookie
Language
en
Topic
Google Analytics Opt Out Cookie

Attributes

Key Facts
Data-compliant use of Google Analytics requires a contract for data processing, data deletion, a privacy policy, IP anonymization, and an opt-out solution. [1]
Key Facts
The integration of an opt-out solution for Google Analytics is mandatory in EU countries. [1]
Key Facts
A Google Analytics opt-out link must be integrated on every page that uses tracking tools. [1]
Key Facts
A Google Analytics browser add-on prevents data collection across all common browsers independently of the specific website visited. [1]
Key Facts
Opt-out scripts must be integrated into the website source code before the Google Analytics code or Google Tag Manager for the deactivation to take effect. [1]
Capability
The internetwarriors agency supports the implementation of data-compliant online marketing measures in web analysis, Google Ads, and social media. [1]

Synonyms & Alternate Names

  • Opt-Out Solution
  • GA Opt-Out

Related Entities

  • Related Tool:
  • Legal Basis:
  • Compatible with:

Provenance

Sources

  1. https://internetwarriors.de/en/blog/no-google-analytics-without-opt-out-cookie (Google Analytics Opt-Out Cookie)

Machine metadata