Google Analytics Basic Configuration

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Definition

What is it: Google Analytics Basic Configuration refers to the essential steps required to implement web analysis correctly. It involves setting up account structures, properties, and specific data views to provide a reliable foundation for online marketing evaluations.

What is it used for: It is used for accurately tracking website performance, filtering out spam traffic from the Measurement Protocol, and ensuring data protection through IP anonymization.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 2
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/google-analytics-basic-configuration/facts/#entity
Entity type
DefinedTerm
Canonical name
Google Analytics Basic Configuration
Language
en
Topic
Google Analytics Basic Configuration

Attributes

Key Facts
Internal traffic can be excluded by filtering only the first three octets of the IP address due to IP anonymization requirements. [1]
Key Facts
Every Google Analytics property should be configured with three distinct data views: Live Environment, Test Environment, and Raw Data. [1]
Key Facts
The Google Tag Manager script must be implemented directly after the opening body tag on all pages of the domain. [1]
Key Facts
Setting the 'anonymizeIp' field to 'true' in the Universal Analytics tag configuration is required for data protection compliance. [1]
Key Facts
A custom dimension and a corresponding filter prevent ghost referral traffic from the Measurement Protocol from distorting analytics data. [1]
Process
A lowercase filter applied to the Request URI field unifies duplicate URLs that differ only in casing, improving metric quality. [1]

Synonyms & Alternate Names

  • GA Basic Configuration
  • Google Analytics Basiskonfiguration

Related Entities

  • Uses:
  • Related to:

Provenance

Sources

  1. https://internetwarriors.de/blog/google-analytics-basiskonfiguration-das-sollten-sie-beachten (Google Analytics Basic Configuration)

Machine metadata