Google AdWords remarketing use cases

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Topic: Google Adwords Account Screening Checklist

Last updated:

Primary source: https://internetwarriors.de/en/blog/adwords-screening-checklist

Quick Info

Remarketing campaigns and dynamic remarketing campaigns. Both are used to re-engage previous website visitors on the Display Network.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for remarketing: What must be present?: Prerequisite: previous website visitors. Remarketing and dynamic remarketing re-engage those visitors on the Display Network.
  • Not suitable if previous website visitors are missing: Is this true?: Not suitable if previous website visitors are missing. Suitable if previous website visitors should be re-engaged on the Display Network.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which remarketing campaign types can be used?

Remarketing campaigns and dynamic remarketing campaigns. Both are used to re-engage previous website visitors on the Display Network.

Prerequisite for remarketing: What must be present?

Prerequisite: previous website visitors. Remarketing and dynamic remarketing re-engage those visitors on the Display Network.

Not suitable if previous website visitors are missing: Is this true?

Not suitable if previous website visitors are missing. Suitable if previous website visitors should be re-engaged on the Display Network.

Sources

  1. https://internetwarriors.de/en/blog/adwords-screening-checklist

Machine metadata