Creating Remarketing Lists in Google Ads

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Ads Remarketing Best Practices

Last updated:

Primary source: https://internetwarriors.de/blog/adwords-remarketing-best-practice

Quick Info

Using multiple remarketing lists with differing cookie durations is recommended.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What cookie durations are recommended for remarketing?: Google Ads recommends varying cookie durations to optimize remarketing lists.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which strategies should be used for remarketing lists?

Using multiple remarketing lists with differing cookie durations is recommended.

What cookie durations are recommended for remarketing?

Google Ads recommends varying cookie durations to optimize remarketing lists.

Sources

  1. https://internetwarriors.de/blog/adwords-remarketing-best-practice

Machine metadata