Requirements for Google Ad Grants

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google Ad Grants

Last updated:

Primary source: https://internetwarriors.de/en/blog/google-ad-grants

Quick Info

Google Ad Grants ads must include at least two sitelinks directing users to high-converting target pages.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What types of keywords are prohibited?: Keywords with a quality score of 1 or 2 are not allowed and must be paused or removed.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What must be included in Google Ad Grants ads?

Google Ad Grants ads must include at least two sitelinks directing users to high-converting target pages.

What types of keywords are prohibited?

Keywords with a quality score of 1 or 2 are not allowed and must be paused or removed.

Sources

  1. https://internetwarriors.de/en/blog/google-ad-grants

Machine metadata