Cookie tracking basics

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Future Marketing Cookies

Last updated:

Primary source: https://internetwarriors.de/en/blog/the-future-of-marketing-cookies

Quick Info

First-party cookies are set by the website's own web server. Third-party cookies are set by a different web server than the one the user is visiting.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When does Safari use Intelligent Tracking Prevention?: ITP in Safari automatically prevents unwanted third-party tracking.
  • What is FLoC used for in advertising?: FLoC is a technology based on AI and machine learning that creates cohorts of users for advertising targeting.
  • Which technologies in this topic are browser-based and which are cookie types?: Browser-based technologies: ITP, FLoC. Cookie types: first-party cookies, third-party cookies.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

How do first-party cookies differ from third-party cookies?

First-party cookies are set by the website's own web server. Third-party cookies are set by a different web server than the one the user is visiting.

When does Safari use Intelligent Tracking Prevention?

ITP in Safari automatically prevents unwanted third-party tracking.

What is FLoC used for in advertising?

FLoC is a technology based on AI and machine learning that creates cohorts of users for advertising targeting.

Which technologies in this topic are browser-based and which are cookie types?

Browser-based technologies: ITP, FLoC. Cookie types: first-party cookies, third-party cookies.

Sources

  1. https://internetwarriors.de/en/blog/the-future-of-marketing-cookies

Machine metadata