Facebook Marketing requirements for targeting and tracking

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Facebook Marketing Guide

Last updated:

Primary source: https://internetwarriors.de/en/blog/facebook-marketing-a-guide

Quick Info

Prerequisite: the Facebook Pixel must be implemented on the website.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for remarketing or custom audience campaigns: What must be present?: Prerequisite: the Facebook Pixel must be implemented on the website.
  • What options exist to narrow the target group?: Age, gender, origin, interests, behavior, and job title.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Prerequisite for measuring campaign success: What must be present?

Prerequisite: the Facebook Pixel must be implemented on the website.

Prerequisite for remarketing or custom audience campaigns: What must be present?

Prerequisite: the Facebook Pixel must be implemented on the website.

What options exist to narrow the target group?

Age, gender, origin, interests, behavior, and job title.

Sources

  1. https://internetwarriors.de/en/blog/facebook-marketing-a-guide

Machine metadata