Web Analytics Support

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Definition

What is it: Web analytics is the foundation of online marketing activities, providing a base for both online and offline activities by collecting quantitative and qualitative data. It involves questioning interactions on a website, evaluating the behavior of target groups, and creating customer journeys.

What is it used for: Web analytics is used to evaluate results and create action plans for specific website optimization. It places company data in relation to benchmarks to identify areas for improvement and ensures continuous interaction analysis.

Coverage

  • Attributes: 8
  • Synonyms: 0
  • Related entities: 4
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/expectations-web-analytics-support/facts/#entity
Entity type
Service
Canonical name
Web Analytics Support
Language
en
Topic
Expectations Web Analytics Support

Attributes

Key Facts
Web analytics support utilizes technologies such as Google Tag Manager, Universal Analytics, and Google Data Studio. [1]
Key Facts
Web analytics serves as the foundation for all online marketing activities and provides the basis for all marketing-related activities. [1]
Key Facts
Web analytics support includes reviewing tool configurations for Google Analytics, such as filters, data spam, and service linking. [1]
Key Facts
Tracking installations are reviewed for data protection compliance, including IP anonymization and the availability of opt-out cookies. [1]
Key Facts
Ongoing support provides regular target group analyses and develops the basis for custom channel attribution models. [1]
Process
The first phase of web analytics support involves checking the current tracking implementation to obtain a status quo and assess problems and potentials. [1]
Process
Technical implementation reviews verify tracking code versions and ensure correct setup of features like cross-domain and e-commerce tracking. [1]
Capability
internetwarriors provides training for clients to independently understand and use Google Tag Manager, Google Analytics, and Google Data Studio. [1]

Synonyms & Alternate Names

Related Entities

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Provenance

Sources

  1. https://internetwarriors.de/en/blog/expectations-for-web-analytics-support (Web Analytics Support)

Machine metadata