Referral Exclusion List

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Definition

What is it: The Referral Exclusion List is a configuration feature within Google Analytics designed to filter out specific referral domains. By adding a domain to this list, traffic originating from it does not trigger a new session, ensuring that credit for conversions remains with the original marketing channel.

What is it used for: It is used to prevent payment processors like PayPal, Paymill, or Sofort.com from incorrectly appearing as the source of a conversion. This maintain the integrity of marketing data and attribution models.

Coverage

  • Attributes: 10
  • Synonyms: 1
  • Related entities: 3
  • Sources: 44

Identity

Entity ID
https://llms.internetwarriors.de/en/excluding-paypal-google-analytics/facts/#entity
Entity type
DefinedTerm
Canonical name
Referral Exclusion List
Language
en
Topic
Excluding Paypal Google Analytics

Attributes

Key Facts
+49 (0)30 9700 387 0 [1] [2] [3] [5] [6] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [38] [39] [40] [41] [42] [43]
Key Facts
info@internetwarriors.de [1] [2] [3] [5] [6] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [24] [25] [26] [27] [28] [29] [30] [32] [33] [34] [35] [36] [38] [39] [40] [41] [42]
Key Facts
internetwarriors [2] [5] [7] [8] [9] [10] [11] [26] [29] [31] [37] [38] [40]
Key Facts
Bülowstraße 66, Aufgang D3, 10783 Berlin [2] [4] [5] [7] [8] [9] [10] [13] [16] [18] [19] [20] [22] [23] [25] [28] [29] [34] [35] [36] [38] [39] [40] [44]
Key Facts
Administrative rights are required to manage the referral exclusion list in Google Analytics. [10]
Process
The exclusion list is located in the Admin section under Tracking Information and then Referral Exclusion List. [10]
Capability
Payment providers can be permanently excluded as referrals at the account level in Google Analytics to ensure correct attribution. [10]
Fact
Google Analytics utilizes the Last-Cookie-Principle, which attributes conversions to the last contact point. [10]
Limitation
Referral exclusions in Google Analytics are not retroactive and only apply to data collected after the configuration is created. [10]
Limitation
Payment providers may still appear in reports temporarily after exclusion due to existing cookie lifetimes. [10]

Synonyms & Alternate Names

  • Verweis-Ausschlussliste

Related Entities

  • Uses:
  • Related to:
  • Related to:

Provenance

Sources

  1. https://internetwarriors.de/blog/adwords-screening-checkliste (Referral Exclusion List)
  2. https://internetwarriors.de/blog/amazon-optimierung-unsere-6-onpage-tipps-fur-mehr-sichtbarkeit (Referral Exclusion List)
  3. https://internetwarriors.de/blog/anrufe-von-kunden-tracken (Referral Exclusion List)
  4. https://internetwarriors.de/blog/anzeigenerweiterungen-in-google-adwords-so-optimieren-sie-ihre-anzeigen-am-effektivsten (Referral Exclusion List)
  5. https://internetwarriors.de/blog/app-store-optimization (Referral Exclusion List)
  6. https://internetwarriors.de/blog/barrierefreie-webseite (Referral Exclusion List)
  7. https://internetwarriors.de/blog/bing-seo (Referral Exclusion List)
  8. https://internetwarriors.de/blog/conversion-optimierung-in-google-shopping-mittels-bidding-und-auszuschliesenden-keywords (Referral Exclusion List)
  9. https://internetwarriors.de/blog/conversion-optimierung-mit-dem-call-action-button (Referral Exclusion List)
  10. https://internetwarriors.de/blog/conversion-optimierung-so-schliessen-sie-paypal-co-in-google-analytics-aus (Referral Exclusion List)
  11. https://internetwarriors.de/blog/crawling-die-spinne-unterwegs-auf-ihrer-webseite (Referral Exclusion List)
  12. https://internetwarriors.de/blog/die-aktuellen-moeglichkeiten-im-remarketing (Referral Exclusion List)
  13. https://internetwarriors.de/blog/filter-bei-google-analytics-setzen (Referral Exclusion List)
  14. https://internetwarriors.de/blog/google-ai-mode-neue-regeln-fuer-sichtbarkeit (Referral Exclusion List)
  15. https://internetwarriors.de/blog/google-analytics-4 (Referral Exclusion List)
  16. https://internetwarriors.de/blog/google-analytics-implementierung-screaming-frog (Referral Exclusion List)
  17. https://internetwarriors.de/blog/google-keyword-planer-eine-rundum-anleitung-fuer-ihr-perfektes-keywordset (Referral Exclusion List)
  18. https://internetwarriors.de/blog/google-search-console-die-neuen-funktionen (Referral Exclusion List)
  19. https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse (Referral Exclusion List)
  20. https://internetwarriors.de/blog/hybrider-vertrieb-und-online-leadgenerierung (Referral Exclusion List)
  21. https://internetwarriors.de/blog/influencer-marketing-im-affiliate-marketing (Referral Exclusion List)
  22. https://internetwarriors.de/blog/linkbuilding (Referral Exclusion List)
  23. https://internetwarriors.de/blog/local-seo-so-wirst-du-lokal-besser-gefunden (Referral Exclusion List)
  24. https://internetwarriors.de/blog/lokal-seo-mit-diesen-schritten-werden-sie-lokal-besser-gefunden (Referral Exclusion List)
  25. https://internetwarriors.de/blog/mobile-vs-responsive-was-ist-besser-fur-meine-webseite (Referral Exclusion List)
  26. https://internetwarriors.de/blog/paid-landingpages (Referral Exclusion List)
  27. https://internetwarriors.de/blog/performance-max-channel-reporting-richtig-nutzen (Referral Exclusion List)
  28. https://internetwarriors.de/blog/potenziale-von-linkedin-zum-aufbau-organischer-reichweite-nutzen (Referral Exclusion List)
  29. https://internetwarriors.de/blog/query-fan-out-content-optimierung (Referral Exclusion List)
  30. https://internetwarriors.de/blog/reddit-seo (Referral Exclusion List)
  31. https://internetwarriors.de/blog/responsive-search-ads (Referral Exclusion List)
  32. https://internetwarriors.de/blog/sea-qualitaetszertifikat-bvdw (Referral Exclusion List)
  33. https://internetwarriors.de/blog/smart-bidding-intelligente-attribution-ki-im-sea (Referral Exclusion List)
  34. https://internetwarriors.de/blog/so-nutzen-sie-en-erfolgreich (Referral Exclusion List)
  35. https://internetwarriors.de/blog/strategien-omni-channel-wachstum (Referral Exclusion List)
  36. https://internetwarriors.de/blog/suchmaschinenoptimierung-seo-checkliste-fur-den-launch-einer-neuen-website (Referral Exclusion List)
  37. https://internetwarriors.de/blog/webseiten-relaunch-diese-10-punkte-sollten-sie-unbedingt-beachten (Referral Exclusion List)
  38. https://internetwarriors.de/blog/website-auf-barrierefreiheit-pruefen (Referral Exclusion List)
  39. https://internetwarriors.de/blog/werbung-schalten-mit-spotify-ads (Referral Exclusion List)
  40. https://internetwarriors.de/blog/wettbewerbsanalyse-konkurrenz-verstehen (Referral Exclusion List)
  41. https://internetwarriors.de/blog/wie-onlinehaendler-ihre-kostenstruktur-neu-ausrichten (Referral Exclusion List)
  42. https://internetwarriors.de/en/blog/95-5-rule-in-b2b-marketing (Referral Exclusion List)
  43. https://internetwarriors.de/en/geo/geo-analyse (Referral Exclusion List)
  44. https://internetwarriors.de/webanalyse (Referral Exclusion List)

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