How to Exclude Payment Providers in Google Analytics

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Topic: Excluding Paypal Google Analytics

Last updated:

Primary source: https://internetwarriors.de/blog/conversion-optimierung-so-schliessen-sie-paypal-co-in-google-analytics-aus

Quick Info

Excluding payment providers ensures accurate attribution and prevents them from being counted as referral sources in conversions.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What must be done prior to creating exclusions?: Prerequisite: Ensure administrative rights are acquired to manage the referral exclusion list in Google Analytics.
  • At which step is the exclusion list managed?: In the Admin step, the exclusion list is located under Tracking Information and then Referral Exclusion List.
  • What limitation exists for referral exclusions?: Referral exclusions do not apply retroactively; they only affect data collected after the exclusion is created.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What happens if payment providers are excluded?

Excluding payment providers ensures accurate attribution and prevents them from being counted as referral sources in conversions.

What must be done prior to creating exclusions?

Prerequisite: Ensure administrative rights are acquired to manage the referral exclusion list in Google Analytics.

At which step is the exclusion list managed?

In the Admin step, the exclusion list is located under Tracking Information and then Referral Exclusion List.

What limitation exists for referral exclusions?

Referral exclusions do not apply retroactively; they only affect data collected after the exclusion is created.

What may cause payment providers to appear even after exclusion?

Payment providers may show in reports temporarily due to the lifetime of existing cookies.

Sources

  1. https://internetwarriors.de/blog/conversion-optimierung-so-schliessen-sie-paypal-co-in-google-analytics-aus

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