Metrics for Engagement Ads
Scope of this page
This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.
Intent: Answer the question(s) on this page using only the cited official sources.
Topic: Engagement Ads Pay Per Interaction
Last updated:
Primary source: https://internetwarriors.de/en/blog/engagement-ads-how-to-only-pay-for-interactions-in-google-adwords
Quick Info
The interaction rate is measured in the CTR column of campaign performance data.
Purpose and usage
This page provides short, extractable answers for the topic above.
- Page type: context
- Questions on this page: 2
- Official source: https://internetwarriors.de/en/blog/engagement-ads-how-to-only-pay-for-interactions-in-google-adwords
Key points
- What does the Average CPC column represent for Engagement Ads?: The Average CPC column indicates the average cost-per-engagement for the ads.
Terms and entities
Canonical definitions live on the Facts pages. This page only references them.
What is the interaction rate in Engagement Ads?
The interaction rate is measured in the CTR column of campaign performance data.
What does the Average CPC column represent for Engagement Ads?
The Average CPC column indicates the average cost-per-engagement for the ads.
Sources
Machine metadata
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