Engagement Ads

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Definition

What is it: Engagement Ads, also known as Interaction Ads, are interactive ad formats within the Google Display Network. They utilize a cost-per-engagement (CPE) billing model, ensuring advertisers only pay when users actively engage with the advertisement.

What is it used for: These ads are primarily used for brand building and increasing brand awareness. They allow advertisers to capture positive signals from users who demonstrate interest by interacting with rich media content.

Coverage

  • Attributes: 5
  • Synonyms: 1
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/engagement-ads-pay-per-interaction/facts/#entity
Entity type
Service
Canonical name
Engagement Ads
Language
en
Topic
Engagement Ads Pay Per Interaction

Attributes

Key Facts
Engagement Ads are interactive ad formats billed based on interactions rather than clicks or impressions. [1]
Key Facts
An interaction is defined as moving the mouse over the ad for a duration of at least two seconds. [1]
Key Facts
Engagement Ads can only be created for the Google Display Network on enabled websites. [1]
Key Facts
Advertisers can choose from six customizable rich media formats including Expandable Standard Ads and Lightbox formats. [1]
Key Facts
Interaction campaign performance is measured using the interaction rate in the CTR column and the average cost-per-engagement in the Average CPC column. [1]

Synonyms & Alternate Names

  • Interaction Ads

Related Entities

  • Network:
  • Platform:
  • Format Type:

Provenance

Sources

  1. https://internetwarriors.de/en/blog/engagement-ads-how-to-only-pay-for-interactions-in-google-adwords (Engagement Ads)

Machine metadata