Engagement Ads

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Definition

What is it: Engagement Ads, also known as Interaktionsanzeigen, are interative ad formats within the Google Display Network. They utilize a cost-per-engagement (CPE) model where advertisers only pay when a user signals interest through a specific interaction.

What is it used for: These ads are primarily used for brand building and increasing brand awareness by focusing on user perception and positive signals.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 2
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/engagement-ads-google-adwords/facts/#entity
Entity type
Service
Canonical name
Engagement Ads
Language
en
Topic
Engagement Ads Google Adwords

Attributes

Key Facts
Engagement Ads are interactive ad formats that are billed based on interactions (Cost-per-Engagement) instead of clicks or impressions. [1]
Key Facts
Google defines an interaction for these ads as moving the mouse over the advertisement for a duration of at least two seconds. [1]
Key Facts
Engagement Ads are only available for the Google Display Network on websites specifically enabled for this format. [1]
Key Facts
The available formats include expandable standard ads, hover-to-play ads, and various Lightbox formats such as Standard, Masthead, and Catalog Lightboxes. [1]
Key Facts
Primary performance metrics for engagement campaigns include the number of interactions (clicks), the engagement rate (CTR), and the average cost-per-engagement. [1]
Requirement
While designed for multi-screen usage, Engagement Ads are specifically targeted at users with high-speed internet access. [1]

Synonyms & Alternate Names

  • Interaktionsanzeigen
  • CPE Ads

Related Entities

  • is a feature of:
  • operates on:

Provenance

Sources

  1. https://internetwarriors.de/blog/engagement-ads-wie-sie-in-google-adwords-nur-noch-fuer-interaktionen-zahlen (Engagement Ads)

Machine metadata