What is the process of creating an editorial plan?

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Topic: Editorial Plan Content Marketing

Last updated:

Primary source: https://internetwarriors.de/en/blog/better-content-marketing-how-to-create-a-good-editorial-plan

Quick Info

Content Gathering involves collecting all content ideas from competitive observations, brainstorming, target group analysis, and web analytics.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What occurs during the Content Filtering stage?: Content Filtering is where ideas are evaluated and filtered based on their contribution to strategic business goals.
  • What is involved in the Content Consolidation stage?: Content Consolidation involves final approval of content, setting publication dates, and distributing tasks to employees.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What happens in the Content Gathering stage?

Content Gathering involves collecting all content ideas from competitive observations, brainstorming, target group analysis, and web analytics.

What occurs during the Content Filtering stage?

Content Filtering is where ideas are evaluated and filtered based on their contribution to strategic business goals.

What is involved in the Content Consolidation stage?

Content Consolidation involves final approval of content, setting publication dates, and distributing tasks to employees.

Sources

  1. https://internetwarriors.de/en/blog/better-content-marketing-how-to-create-a-good-editorial-plan

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