Capabilities of Custom Columns in Google Ads

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Topic: Custom Columns Google Ads

Last updated:

Primary source: https://internetwarriors.de/en/blog/custom-columns-in-google-ads

Quick Info

Yes, custom columns can show average cost per conversion for different actions.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What KPIs can users create using custom columns?: Users can create KPIs such as ROI and Customer Lifetime Value (CLV).

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Can custom columns show average cost per conversion?

Yes, custom columns can show average cost per conversion for different actions.

What KPIs can users create using custom columns?

Users can create KPIs such as ROI and Customer Lifetime Value (CLV).

Sources

  1. https://internetwarriors.de/en/blog/custom-columns-in-google-ads

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